The Coveted brings together some amazing fashion brands from around the world. The emphasis is on style, fabric, exclusivity and finish. They are truly a “Desire to own”! The Coveted launched its new collection recently with subtle colours and feminine look. Diverse India has a rich culture and heritage. The diversity of that bleeds into the fabrics from ancient times. The origin of Indian textile can be traced to the Indus Valley civilization and from back then it played an important role in trade & business with China, Rome & Egypt. The silks especially are a true delight for a fashion connoisseur. Being a brand from India, exploring to lay our foot into the global market, it only makes sense for us to “re-introduce” the Indian fabrics, the vibrant richness & beauty of it to the world and hence, of course we had to choose the queen of all fabrics – Silk to embark on this journey. Silk has for years been used in traditional Indian wear, we now aim to merge that with our designs and give birth to a new concept in International fashion.