India, 7th April 2026 – Skincare no longer stops at the face. As body care takes centre stage, Asaya introduces the Inner Thigh & Bum Roll-On – a simple, effective, and travel-friendly solution for pigmentation, uneven texture, in delicate areas like the inner thighs, bum, and bikini line. Starting at Rs 699, this product is available across most e-commerce websites and on Asaya’s official website (worldofasaya.com)
Asaya has always been committed to solving underserved skincare concerns, and this launch is no exception. At the heart of the formulation is Asaya’s patented MelaMe™ Complex – a specialised ingredient developed specifically for melanated Indian skin to target hyperpigmentation caused by excess melanin. Used consistently, it visibly reduces dark patches and supports a more even skin tone over time.
The formula is further powered by 10% AHAs + PHA, which gently exfoliate to smooth rough texture and improve skin clarity. Inulin rounds out the formulation, helping keep skin calm and balanced, making it ideal for intimate zones prone to irritation.
Designed for everyday ease, the compact roll-on format is mess-free, quick-to-absorb, and non-sticky, making it perfect for on-the-go use.
True to Asaya’s standards, the product is alcohol-free, fragrance-free, phthalate-free, sulphate-free, PABA-free, and paraben-free. It is also cruelty-free and dermatologically tested for safe, gentle, daily use.
More information on the brand and all of its other products is available on www.worldofasaya.com
