Did you know that the new shapewear line called Kimono recently caught in the middle of a storm? Apparently, the internet negatively criticizing her choice of name for the new shapewear line, which particularly hurt the sentiments of the Japanese population. The Japanese people feel the name inappropriate, and Kim criticized being insensitive on her part to naming the shapewear line “Kimono”, the name of a Japanese garment with deep historical and cultural meaning which happens to have the word “Kim” in it in English.
Kim Kardashian replayed to this with sharing to the fans and other general public through her social media a message saying that all her brands and products are inclusive and have diversity at their core. She also added that being an entrepreneur, she is always learning, listening, and trying to grow as a business personality.
But the new reports say that Kim Kardashian changed her mind, and she made it clear that she is going to rename thebody-shaping line through her Twitter and Instagram accounts. She states that “My brands and products are built with inclusivity and diversity at their core and after careful thought and consideration, I will be launching my Solutionwear brand under a new name. I will be in touch soon. Thank you for your understanding and support always”.
So, what made her change her mind? Well, according to the reports, the social media responses and the hashtag #KIMOHNO and the Change.org petition, which is signed by more than 125,000 people pressurized her to rename the shapewear line. Even the Mayor of Kyoto wrote a letter to her asking to reconsider using the name “Kimono”.