Pantone is helping us start this decade peacefully and calmly with the Pantone Colour of the Year: Classic Blue. While many are debating how ‘boring and dull’ this year’s colour is, Pantone has a deeper sense to its selection and is 2020’s crowned colour. Pantone prefers to describe its newly selected colour of the year as a ‘timeless and an enduring hue elegant in its simplicity’.
Laurie Pressman, Vice President of the Pantone Color Institute, stated, “It’s a reassuring blue, full of calm and confidence. It builds connection.”
‘We are living in a time that requires trust and faith,’ said Pantone Colour Institute executive director Leatrice Eiseman. ‘It is this kind of constancy and confidence that is expressed by PANTONE 19-4052 Classic Blue, a solid and dependable blue hue we can always rely on.’
Echoing last year’s focus on sustainability with the selection of Living Coral as 2019’s Colour of the year, this year’s indigo shade can be achieved naturally, making it a colour that aligns well with sustainability.
Pantone describes the colour as ‘elegant in its simplicity’. Classic Blue is restful, tranquil and the same colour as the sky at dusk. ‘Instilling calm, confidence, and connection, this enduring blue hue highlights our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era. This colour fits perfectly for this moment in time; as the hue is genderless and reasonless making it convenient for everyone. This deep shade of blue, a solid and calm colour promises to offer a sense of stability in the trying times. Let’s all restore our zen this year with Pantone’s Colour selection for the year 2020.
