Do you know that about 115 million animals are being used in experiments each year? Even though the EU banned cosmetic testing on animals back in 2013, the issue is still in its all glory according to the Cruelty-Free International.
But there is some good news coming out for the animal lovers around the globe that Estée Lauder has joined the call for a global ban on animal testing for cosmetics with supporting the #BeCrueltyFree campaign by the Humane Society International. #BeCrueltyFree campaign is aiming on education and legislating against animal testing with an attempt to make all new cosmetics cruelty free in nearly 40 countries.
Estée Lauder Companies who have more than 25 brands including Tom Ford and Jo Malone London, in its extensive portfolio available in over 150 countries adds the additional weight to this important movement by promoting animal-friendly and vegan beauty products by joining the movement.
“We are proud to partner with Humane Society International, an organisation that has done such thoughtful work advocating for animals everywhere,” says the senior vice president of Global Corporate Affairs for The Estée Lauder Companies. She also added, “They have been a wonderful partner and advisor as we work together towards our common goal to bring an end to cosmetic animal testing worldwide.”
The luxury houses including Prada and Gucci have also announced their decision to stop using fur in their collections and even the influential beauty brands including Coty, Unilever, and Procter & Gamble, also pledged their commitment to the #BeCrueltyFree campaign.
The President and CEO of Humane Society International says, “Animal testing is last century’s science, but to legislate it out of existence requires us to join forces with forward-looking industry leaders like The Estée Lauder Companies. I’m confident that by working together with beauty companies through our #BeCrueltyFree campaign, we can help bring an end to cosmetics testing on animals by 2023.”
