Giorgio Armani to launch Indian Ethnic Wear


Indian ethnic wear by GIORGIO ARMANI is on the cards. Just as the new collection for Spring-Summer 2020 was showcased at the Milan Fashion Week, the very second day Armani announced its new launch. Their new capsule collection would be dedicated entirely to Indian ethnic menswear. The inspiration was taken by the designer’s last trip to India in 1994. The collection focusses on achkan silhouettes. The collection stands out for Italian tailoring with Indian cuts.


The brand is known for its classic and minimal aesthetics and the new collection will be in sync with that. Crisp hues like black and white, navy and blue, sit alongside a classic grey melange.

Indian grooms-to-be can look forward to the award-winning collection, that will be launched exclusively in India at all the brands’ stores. This is a line up which cannot be missed.


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