Pride Hotels Group continues its aggressive expansion strategy across India with two significant additions in the state of Gujarat – the signing of Pride Elite Gandhinagar and Biznotel by Pride Surat. These properties strengthen the Group’s presence in western India, bringing the total number of hotels in Gujarat to 6 under the Biznotel brand and 4 under the Elite brand.
Strategically located in the capital city, Pride Elite Gandhinagar adds 70 well-appointed rooms, over 10,000 sq. ft. of versatile banquet space, and two signature dining venues. This premium boutique hotel is being developed in collaboration with the Plutus Group and aims to cater to the growing demand from trade fairs, exhibitions, and government-led conventions, especially given its proximity to Mahatma Mandir Convention Centre. In the diamond and textile powerhouse Surat, Biznotel by Pride introduces 57 luxurious rooms and a grand 13,000 sq. ft. banquet venue featuring an impressive 20-ft ceiling height. The project is developed in partnership with the Samprati Group and is expected to cater to the strong demand from MSMEs and corporate events in the city. “At Pride Hotels Group, we remain focused on our vision to penetrate high-growth Tier 2 cities with differentiated brands catering to evolving traveler preferences,” said Mr. Atul Upadhyay, Executive Vice President, Pride Hotels Group. “Both Gandhinagar and Surat represent tremendous opportunities driven by trade activity and business tourism.”
Mr. Koustuva Mukherjee, AVP – Gujarat Region, added, “These new signings in two distinctly thriving economic corridors mark an exciting chapter for our West Zone portfolio.
Gandhinagar’s positioning as a state capital and Surat’s strength in MSME exports align perfectly with our brand strategy.” With the addition of Gandhinagar and Surat, Pride Hotels Group continues to strengthen its western India portfolio, now operating 60+ (20 upcoming) hotels with over 5,500 rooms (2000 upcoming) across the country. With distinct brands like Pride Plaza, Pride Premier, Pride Elite, and Biznotel, the Group is uniquely positioned to serve diverse segments—from upscale urban travelers to boutique leisure seekers and mid-scale business clientele. This strategic expansion reaffirms Pride Hotels Group’s vision of being truly Indian, deeply rooted in local culture, while offering world-class hospitality experiences across India’s most dynamic destinations.
