Noor Mahal Opens Doors to its Guests


Roop Pratap Choudhary, Managing Director, Noor Mahal and Jewel Group of Hotels shares his happiness on resuming operations after the national lockdown…

We welcome the government’s move to allow hospitality services to resume operations from June 8 after a long extended nationwide lockdown. At Noor Mahal we are fully equipped and excited to welcome our guests with high standard safety, hygiene and touchless hospitality services in the new world order.

With new standards of operating procedures in place, we are committed to deliver safe and exceptional experiences to our guests. We have taken all the necessary preventive measures like protection shields on front desk, thermal screening at entry guests, compulsory masks for guests and staff, restricted entries to common areas such as restaurants, spa and salon, kid’s area and lobby areas to ensure social distancing as promoted by the government. We have strengthened our housekeeping wing with protective gears and high quality sanitisers. Our housekeeping staff is well trained to pay special attention to Guest rooms hygiene post guest departure and before the arrival of the next guest. The staff is frequently disinfecting all the key hand touchpoints in guest rooms, public spaces and office staff areas so as to ensure safe and memorable stay. We have also provided mock training to our hotel staff to face the challenges of meeting suspected corona positive guests to ensure safety of the other guests staying at the hotel. The Hotel staff will also be checked for temperature twice a day with compulsory usage of hand sanitisers, masks and hand gloves. We will be operational with reduced banqueting capacities to fulfil the norms established by the government, electronic check-ins and check outs with contactless payment handling.

Short distance tours are going to be in demand as travellers will prefer to visit nearby destinations during weekends and holidays. Being the most preferred royal staycation destination for travellers in Delhi/NCR, Punjab and Haryana, we have created innovative and exclusive packages for travellers to cater this emerging demand for short distance tours and stays. We are expecting to witness the green shoots from the leisure travellers post unlocking, however, international travellers might take a couple of months to resume their travelling plans.

Roop Pratap Choudhary is a second generation hotelier heading the Noor Mahal, a luxury palace hotel in Karnal and the Managing Director of Jewel Group of Hotels (parent organization of Noor Mahal Palace Hotel). One of the country’s most majestic palace hotels, Noor Mahal is a royal abode of modern kings and queens has become an extremely preferred destination for Leisure, MICE and Weddings. Representing the second generation of a famous hotelier family, he firmly believes in carrying on the rich tradition of the Jewel Group of Hotels dynasty. Jewel Group of Hotels has made a strong impact in the field of luxury hospitality and continues to do so.

Roop is a hotelier both by profession and passion. Before embracing the family legacy of heritage hospitality, he gained in-depth knowledge of the industry. He has experience of working with some of the most esteemed hospitality brands in the country such as ITC Maurya, Kingdom of Dreams and Galaxy Hotel. His tenure with these organisations has helped in understanding the intricacies and the profundity of the hospitality world. It was his time with various leading hospitality brands that fuelled his original desire to take an Indian Luxury Hospitality Brand to newer heights on the global hospitality map.

Roop holds a Master’s degree in hospitality from the University of Ashland, and has earned a specialization in Asian Tourism patterns from the University of Nanyang (Singapore). He has closely worked on and assisted in setting up many of the family owned ventures.

Skilled in strategic planning and implementation to achieve the organizational goals, he has enhanced his practical knowledge as an Entrepreneur. He has built on his proficiency of business development, brand management, people management, client nurturance, team building, cultivating teamwork, corporate sales and redefining business processes.

Roop has proved that if someone has the enthusiasm and the motivation to succeed, then it doesn’t matter how young they are. A great listener and passionate to try everything, he connects to the staff with conviction and consistently motivate them with a gentle approach and a steady hand. Attentive to detail and highly service-orientated, he looks at every tiny aspect and make sure it is more than perfect to exceed customer expectations. True to ethics, Roop encourages transparency and believes in developing talent and loyalty. Customer focused, result oriented, striving for higher standards, high energy and positive attitude define him appropriately. Roop has been investing his knowledge and skills into making the Noor Mahal and other ventures of Jewel Group of Hotels a great success.

His journey for achieving excellence has been recognized in 30 under 30 Awards by Travel India Awards, one of the youngest hoteliers to receive the accolade. Under his leadership, Noor Mahal has won the award for Best upcoming 5 Star Resort at the Indian Hospitality Awards in 2014, Best 5 Star Heritage Resort in 2017 and the Best Destination Wedding Hotel in North India 2018.

Today, Roop considers Noor Mahal his passion, home and family heritage. His commitment, dedication and personal touch are what have led the hotel to achieve its position as one of India’s top luxury palace hotels for Leisure, Weddings and MICE.

Proud son of an Army officer father and Heritage Conservationist mother, Roop has been instilled with compassion for the society. He is actively involved in taking up social causes and supports social organization such as MD Bal Bhawan (a social initiate for the orphans). He is a keen advocate for woman empowerment and elderly citizen’s rights and care. Roop is an enthusiast at heart and enjoys travelling, studying art, reading, and discovering new and upcoming trends in the hotel industry.

With a remarkable beginning of a great story, the future for him is centered on one aspect: “I just want to make Noor Mahal a hit destination for Leisure, MICE and Weddings across the globe and give something back to the nation and society.”

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