Matte As Hell


While the times are still to get to the level of normalcy we all have been waiting for, SUGAR Cosmetics brings in a fresh wave to uplift all our moods. SUGAR Cosmetics launches brand new 11 shades to their cult-fave range, Matte As Hell Crayon Lipsticks. This launch crushes the thoughts of all those thinking that – who purchases lipsticks during this pandemic time when wearing face masks will be the new normal, that’ll cover half our faces.

But this myth is busted, as SUGAR Cosmetics customer purchase trends show the highest seller as lipsticks, then followed by other makeup and beauty categories like face, eyes and skin products. Seeing women indulge in these little treats to retain the ‘feel-good factor’ was an interesting trend to follow. This epiphany that lipsticks still rule the charts, besides being a lockdown situation in the country, the brand had to deliver something to delight their customers like never before. So here they are with a new set of hues in the Matte As Hell Crayon Lipsticks range, details of which are given below. Also attached is the white background hi-res image for the same.

A richly pigmented crayon lipstick with a super long-lasting and water-resistant wear. With high-colour payoff in a single swipe, it lends a gorgeous silky matte finish. These are available in 36 shades, with 11 new shades launched recently. These are some of the picks that everyone’s raving about…

26 Vianne Rocher (Deep Chocolate Brown) A shade that’ll make your pout stand out.

27 Sunny Randall (Warm-toned light coral) This colour subtly tantalizes your senses.

28 Honey Rider (Deep Peach Pink) Chic and bold, together in one shade.

29 Molly Brown (Peachy brown) A stunner defining grit and grace.

30 Lillian Rose (Magenta) This hue sets the bold meter racing.

31 Poppy Adams (Raspberry Pink) – A colour made of power and poise.

32 Miss Rosa (Dusky Rose) – A humble shade of warmth and charm.

33 Pepper Anderson (Orangey red) – A shade that’s always on the bright side.

34 Cherry Ames (Cool toned red) – A gorgeous colour that’s a statement in itself.

35 Claire Redfield (Pure red) – A showstopper shade that’s as bold as it’s classy.

36 Veronica Mars (Brown Toned Burnt Orange) – A shade to remind you of beautiful sunsets and good vibes.

How to apply: Exfoliate to get a smooth, clean pout. Apply the lipstick by drawing X on the cupid’s bow. Follow it by properly contouring the lips and filling them in.

Best paired with:

Stroke Of Genius Heavy-Duty Kohl

Contour De Force Face Palette

Ace Of Face Foundation Stick

Benefits: It has a creamy consistency that eventually settles to a matte finish. Comes with a specially designed high-quality sharpener. Its wax-based formulation does not contain mineral oil, parabens, paraffin, phenoxyethanols, volatile cyclomethicones (D4, D5, D6). Made in Germany.

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