June 29th, 2025, La Vie en Rose—Canada’s chic lingerie brand—dazzled its way into South India with the opening of its inaugural Bengaluru store at the trendy Phoenix Mall of Asia. La Vie en Rose stands for the combination of comfort and femininity with cool, fashion-forward design and provides women with a broad array of lingerie, loungewear, and sleepwear designed to make them feel beautiful, radiant, and unapologetically themselves.
This launch was hosted by TheStyle.World x Pallavi Banerjee, Bengaluru-based style influencer and fashion entrepreneur, inviting the city’s coolest fashion crowd to a reminiscent of pastel pink, verdant blooms, and delicate charm.
True to La Vie en Rose spirit, the event was bathed in hues of blush and rose, transforming the store into a fairytale-like, Instagram-worthy wonderland. The guests entered a realm where all was deliberated carefully—from the flower crowns and dainty flowers to playful photo booth props—to honour the brand’s attitude of beauty, softness, and self-confidence.
Fashion bloggers and lifestyle influencers across Bengaluru like- Vibha Asher, Debanjana, Ankita Agarwal, Shreya, Nidhi, Priyanka Gulati, Sneha Modi Kedia, Nikita, Anwesha Datta, Sunita Bora, Apeksha, Mota Mota, Aanchal, Shweta Kashyap Jain, Monica Aghnihotri, Namita Gupta, Abhigna Prashanth, Preetika Prasad, Pooja Barnwal, Puja Prakash, Nidhi Singh, ans many more arrived fashionably, browsing the newly opened store while soaking in the brand’s call to self-love and body positivity. From edited styling alcoves to one-on-one discussions regarding fit, comfort, and fabric technology, the event established a profoundly personal affinity with La Vie en Rose’s products.
Sweets, Style, and Self-Love
No chic soiree is complete without a touch of sweetness, and the La Vie en Rose launch did not fall short. A stunning dessert table filled with frosted cupcakes in pastel pink, muffins slathered in butter delicacies made attendees linger between glasses of fizz and rounds of selfies. The area hummed with happy chatter, relaxed try-ons, and mutual awe of the lingerie brand that has revolutionized innerwear as a fashion statement.
The brand’s new store features its best-selling collections—from its silken bralettes and comfort-fit balconette bras to buttery soft pyjamas and intimate nightwear—pretty crafted with high-quality fabrics, trendy cuts, and size-friendly fits. La Vie en Rose anticipates every woman’s mood and moment, whether she desires everyday essentials or something more.
A New Era of Sophistication in Bengaluru
With its debut at Phoenix Mall of Asia, La Vie en Rose marks a turning point in Bengaluru’s retail history—locating a world-famous lingerie brand within style-conscious Indian women. The boutique is not only an extension of the brand’s aesthetic but its ethos as well: lingerie must do more than perform a function; it must be beautiful, expressive, and crafted for flesh-and-blood women.
As the evening drew to a close with laughter, photographs, pink petals and tiaras—La Vie en Rose is here in Bengaluru. And if the style-conscious crowd that descended to welcome it was any indication, the city is poised to open its arms to all its allure.
