As the world comes together to fight the unprecedented human impact of COVID-19, Kay Beauty steps in to support the De’Haat Foundation in their work to aid daily-wage earners in rural Maharashtra. The Kay Beauty contribution will go towards the De’Haat initiative to ensure daily-wage earning families living in the villages around the Bhandara district have food and basic sanitary materials.
At the heart of Kay Beauty, the beauty brand launched by Katrina Kaif and Nykaa is the message of #MakeupThatKares, a vision to give back to the community. The De’Haat Foundation was founded by Vrundan Bawankar in 2018 with a vision to support single mothers and provide quality education to their children in the village.
Commenting on the initiative, Katrina Kaif said, “The current lockdown to prevent the spread of the virus has led to a situation where many daily wage labourers need urgent supplies for their basic needs. This is a time for all of us to come together and do what we can to support them as best we can. I have always admired the work of the De’ Haat Foundation and we are proud to support them in their endeavour to aid their community.
Founded in 2019, Kay Beauty is a partnership between actor Katrina Kaif and Nykaa – India’s leading beauty retailer. The vision behind the brand is to create a bridge between high glamour makeup and skincare to deliver high-performance products that also care for you. Kay Beauty products are enriched with skin-loving ingredients that have been hand-picked personally by Katrina. The range truly defines the premium category through its packaging and the finest quality formulations. Besides being true to the global trend of #MakeupOnTheGo, the products are high on performance. With the range of shades plus versatile and unique formulas, the brand sends the message of #ItsKayToBeYou, inviting customers to celebrate their personality and express themselves with Kay Beauty. The brand is exclusively available on the Nykaa website and app, and at all Nykaa stores across India.