JAYPORE, the leading artisanal lifestyle brand from Aditya Birla Fashion and Retail Limited (ABFRL), is excited to announce the opening of its second store in Hyderabad. The new store is located on the first floor of the popular Inorbit Mall. With an impressive lineage of 20 successful retail landmarks already established across India, JAYPORE’s latest brand outlet further strengthens its presence. The expeditious inauguration of this new store, achieved within an astonishing 50-day window since its splendid debut in Hyderabad, serves as a testament to JAYPORE’s unwavering dedication in amplifying its sphere of impact and captivating the fervent admiration of craft and art enthusiasts nationwide.
Renowned for its steadfast commitment to showcasing Indian craftsmanship and facilitating a global connection between artisans and patrons, JAYPORE proudly unveils its 21st retail establishment in India. This new store stands as a testament to the brand’s unwavering dedication to harmoniously weaving Indian heritage into contemporary lifestyles, a true embodiment of their refined ethos.
Hyderabad, a city renowned for its cultural opulence and discerning taste for refined craftsmanship, serves as an emblematic choice for JAYPORE’s strategic retail expansion. Being at Inorbit Mall, which is the favourite shopping destination in the city, the store will attract a large audience eager to explore the best of Indian heritage crafts & designs.
Rashmi Shukla, Business Head, JAYPORE, Aditya Birla Fashion and Retail Limited stated, “We are thrilled to mark the opening of our second store in Hyderabad, a city brimming with creativity and rich heritage. At JAYPORE, we transcend the conventional retail paradigm – we are not merely a purveyor of products, but an embodiment of an artisanal lifestyle. This store, more than a retail space, is a haven of experiential immersion, inviting customers to intimately witness, engage, and wholeheartedly embrace a plethora of crafts. Our expansion endeavours are firmly rooted in our unwavering belief in preserving and revitalizing India’s artisan legacy. Through JAYPORE, traditional artisans are empowered to bridge the gap between age-old techniques and contemporary sensibilities, fostering a symbiotic exchange that propels heritage into modernity.”
Jaypore’s new store in the Inorbit Mall offers a wide range of products including apparels, home decor, jewellery, and accessories, each with an unique story that reflects the essence of Indian craft heritage. Visitors can discover exquisite collections like ‘Mausiqi’– a crafted dinnerware range inspired by Mumbai’s art deco architectural marvels like the ‘Royal Opera House’. Artisanal finery can be seen brimming in dainty silver handcrafted for Raksha Bandhan. In apparel, craft heritage can be seen through collections like ‘Chandini’ inspired by the shifting shapes of the moon and ‘Leshya’ with authentic soof embroidery.
All this and much more can be experienced at JAYPORE’s newest and thoughtfully curated store at Inorbit Mall.