On 16th March 2025, at Bangalore International Centre, a groundbreaking event – The Dhurthi Collective – a one-of-a-kind exhibition gathered 17 forward-thinking brands, all of whom are committed to sustainability, innovation, and conscious living. With an emphasis on alignment with the United Nations’ 17 Sustainable Development Goals (SDGs), this event celebrated the success of business companies that prioritize environmentally friendly practices, ethical sourcing, and people’s long-term health and that of the planet.
The Dhurthi Collective offered an opportunity to visitors to experience a vast array of products and experiences that proved how sustainability could be incorporated into every aspect of our lives, from the things we wear on our bodies to the food that we eat and the products which we keep within our homes. The event was a step towards a more conscious, sustainable future for all of us, and it was simply inspiring.
A Varied Collection of Sustainable Brands
Right at the forefront of the event were the incredible brands that are part of The Dhurthi Collective. Each brand wasn’t only a business; they were a revolution towards a responsible lifestyle. Let’s have a look at some of the brands that were highlighted:
Meaithri – Air Water introduced a groundbreaking technology that extracts clean, potable water straight from the air, sustainably solving water scarcity. Ideal example of technology and sustainability going together.
Dhurthi Home stunned attendees with their green home furnishings and fashion, designed from upcycled tyre leather. Not only does the innovative process upcycle wastage material, but it also designs a circular economy that reduces new resource requirements.
Auleart, the sustainable jewellery brand, presented its breathtaking collection designed from sustainable sources. The intricate designs and focus on sustainability mirrored the way fashion could be fashionable yet sustainable.
Reves Laveste brought sustainable fashion into the limelight. Either by eco-friendly materials or zero-waste production methods, these companies gave visitors a chance to recast their fashion choices towards more sustainable, ethical fashion. Swayanta brought together responsible creative crafts.
Smi.Design Studio exhibited its handcrafted original pieces of art and sculptures, each created with a green mindset. Each piece not only was an artwork but also a conversation starter about how sustainability can be leveraged to influence creativity in design.
PraanaPoorna showcased its organic products that were made from sustainable forest yield, with a special focus on hygiene. Not only do their products promote wellness, but also advocate the need to protect natural resources.
For the indulgent sweet tooth, The Huda Bar provides nutritious and sinful foods such as chocolate bars and granolas that are made of wholesome ingredients that serve the body and the earth as well. Seedle also entered the healthy snack craze, providing guilt-free snacking options for consumers who want to snack sustainably.
The Yellow Dwelling brought together all natural home furnishings beautifully incorporated and stylish. The brand believes in using 100% and some of the old fabrics such as banana fibers.
Chhota Baccha showcased kidswear with a new spin, using green material that is not only safe and fashionable for children. Butterfly Anna presented the fashion category, with Khadi clothing for the entire family.
Dhurthi also offered zero-waste lifestyle leather products made out of upcycled tyres, urging customers to reduce waste in everyday life. From reusable bags to eco-friendly fashion accessories like boots, belts, etc., their offerings made living green functional and stylish.
A Day of Learning and Inspiration
The Dhurthi Collective wasn’t about buying as much as it was about an experience that evoked change. People came to directly engage with the creators of these brands, listen to their stories, and understand the issues they face in running sustainable businesses. It was a chance to ask them questions, learn from the innovations that drive these brands, and leave having a greater appreciation for how small, conscious choices can collectively make a big impact.
In a world where sustainability is an afterthought, The Dhurthi Collective proved it was possible to work, live, and shop in a way that is good for the world. Every brand present at the event was a testament to the incredible things being accomplished to make the world a better world, and the conversations sparked over the day were a clear indicator that conscious living isn’t just a trend, but a movement.
As The Dhurthi Collective came to an end, one thing was clear: this exhibition was only the beginning. It’s an exciting time for anyone interested in living more sustainably, and the event reinforced that the future of business is an innovation that cares for people and the planet. For those who did not have a chance to go, don’t worry—the Dhurthi Collective will return, and the road to a greener, more sustainable future is only beginning.
