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An Evening of Elegance: The Launch of AMARA – India’s First Artisanal Pink Vodka

An Evening of Elegance: The Launch of AMARA – India’s First Artisanal Pink Vodka

June 25th, 2025, was a day of dazzling milestones for Bangalore’s cocktail scene when its cocktail culture welcomed a stunning debut of AMARA—India’s first artisanal pink vodka by House of Samsara (Spaceman Spirits Lab), award winners for their Samsara Gin. Hosted at the stylish The Hamilton, the event promised elegance, creativity, and craftsmanship.

An Evening of Elegance The Launch of AMARA – India’s First Artisanal Pink Vodka (2)

A Sip of Something Extraordinary

Produced from rice harvested in the Deccan Plateau, distilled five times over, and infused with an exquisite bouquet of strawberry, passion fruit, peach, citrus, rose petal, lotus, and cherry blossom—AMARA is a spirit that cannot be ignored with its delicate floral character, silky smooth mouthfeel, and entrancing luminous pink appearance. Its proprietary ruby-filtration process adds an aura of boundary-pushing innovation that truly sets it apart.

Guests were led into a scene charged with life—cozy lighting, classic jazz music, and the unforgettable sense of excitement. With its very first pour, AMARA’s charm was instantaneous and lasting.

An Evening of Elegance The Launch of AMARA – India’s First Artisanal Pink Vodka (3)

Handcrafted Artisanal Pink Cocktails

The launch featured four house-made artisanal cocktails that each presented the diversity and richness of AMARA uniquely:

1. The Eternal Sip

Effortless, timeless, and elegant—this worked was ideally served over ice or with a dash of soda water, garnished with a lime wedge. It allowed the vodka’s natural floral-fruity character to shine through, offering a crisp and clean portal to the spirit.

2. Celestial Mule

A pleasant twist on the mule, this was a drink that combined AMARA with lime juice, honey syrup, and ginger ale. The candied ginger garnish was a charming touch, adding more heat and spice with every sip. A crowd favorite among those who liked a dash of spice balanced by gentle sweetness.

3. Rumble in the Jungle

This volatile mixture of AMARA, Triple Sec, cranberry juice, lime juice, and rose syrup was a flower-and-fruit odour explosion. Dried rose petals and orange peel rimmed this cocktail and made it as gorgeous as it was delicious—bold, romantic, and sensually intense.

A vibrant re-jigging of a venerable old classic, the Pink Screwdriver featured fresh grapefruit juice and lime juice, balanced by the floral qualities of the vodka and topped with a chilli rim that added an unsuspected but beautiful kick. Spice lovers, rejoice!

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Throughout the night, visitors socialized, sipped, and relished an experiential high-end craft spirits celebration. Expertly selected light bites complemented the cocktails to perfection, and the atmosphere was vibrant yet elegant—a befitting celebration of AMARA’s grand opening.

The launch of AMARA was not just an introduction to a new spirit but a celebration of innovation, creativity, and the future of India’s craft spirits. House of Samsara has once proved that it doesn’t just make a drink but an experience.

If this launch is any indication, AMARA will be the belle of every stylish soiree in the country. Here’s to the pink revolution!

 

 

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