Shopping for clothes has always been a way people express their feelings and desires. Especially in these Covid times, when people are trying to find comfort and emotional connection in their everyday life, brands have also started engaging them on that personal level. Many e-commerce/online fashion brands are coming up with special merchandise and branded collections in order to re-create that nostalgia or memory in the minds of their consumers. These cool clothing collections range from quirky Rohit Roy merchandise from Styched to trendy Bewakoof’s colour block t-shirts. These online fashion brands are not letting any stone unturned with the most inline fashion wear collections. With so many styles to choose from and designer aesthetics to look through, the preposition is overwhelming. Here arefive of the best brands that you’ll want in your wardrobe.
- Styched
Styched, a Production on Demand Fast Fashion Company has come up with Styched.life, through which they are looking to create nostalgia and promote Indian talent through their exclusive merchandise platform. They have recently collaborated with Bollywood stars like Rohit Roy & Baba Sehgal. The fashion brand uses quirky trademark dialogues, personal achievements of the celebrities to create a fashionable merchandise range. They have also collaborated with the legendary Indian comic brands like the Diamond Comics & Amar Chitra Katha and have even rolled out their first Chacha Chaudhary collection that received much appreciation from the comic lovers.
Website – Styched.life
- Bewakoof
Bewakoof is a lifestyle fashion brand that makes creative, distinctive fashion for the trendy, contemporary Indian. Their nutty collection urges you to wear your silliest thoughts and designs across your chest. Feeling extra adventurous? Dig into their web store’s glow-in-the-dark and flip-up tees.With gamers increasing everyday, they feel that it’s time to level up the tee game with a glow-in-the-dark gamer thread.
Website – bewakoof.com
- Chimp
Chimp started as a t-shirt company focusing on quality and originality in manufacturing and content creation. Today they have expanded into a wide range of apparel choices from Super Shirts to Posh Pants.. Dig into their web portal in your pursuit of fun, entertaining and original designs.
Website – chimpwear.com
- Chumbak
This five-year-old fashion brand is all about mastering their craft. They specialise in unique and trendy merchandises & apparels and you can have some eye glooming stuff on their web portal. Chumbak sells its merchandise at 18 exclusive stores across 11 cities in India and it’s worth having a look!
Website – chumbak.com
- The Souled Store
The Souled Store is a Mumbai-based pop culture merchandise startup and they try to bring a touch of unadulterated happiness through imaginative independent artists in their collections. You can hop onto their web portal for some really cool tee’s and other merchandise.
Website – thesouledstore.com
