Ratan Tata is one of the greatest business tycoons that India has ever seen. His transformation of Tata Group into a global conglomerate would be a very special phenomenon. This trend also extends to many industries, such as the automobile and steel sectors, but he’s doing wonders in the fashion and retail sector. Tata Group’s acquisition strategies have consolidated themselves through the development of in-house brands.
Fashion brands bought over or developed by Ratan Tata and Tata Group till date:
1. Tata Cliq: Online Clothing
Type: Created by Tata Group
2. Zudio: Casual Apparel
Type: Created by Tata Group
3. Westside: Fusion Apparel
Type: Created by Tata Group
4. Massimo Dutti (Partnership with Inditex): Western Apparel
Type: Brought to India by Tata Group
5. Zara (Joint Venture with Inditex): Western Apparel
Type: Partnership with Tata Group
6. Taneira: Sarees
Type: Created by Tata Group
7. Fastrack: Watches
Type: Created by Tata Group
8. UTSA: Ethnic Apparel
Type: Created by Tata Group
9. MiSBU: Fusion Apparel
Type: Created by Tata Group
Ratan Tata’s high strategic vision and quality commitment have very much shaped up the Indian landscape of this ‘fashion’ industry. Brands such as Westside, UTSA, Misbu, Taneira, Zudio and many more help Tata Group offer a wide-range combination of tradition in craftsmanship with contemporary style for catering to a whole range of consumer preferences. These brands are underway, changing with changing market trends in India, thereby reflecting the rich cultural heritage of that land and depicting a contemporary desire for quality and affordability of the consumer. It is interesting to see how the influence of Ratan Tata on fashion reflects a study of the dynamics of the market and dedication to branding that takes into account the culture of tradition along with innovation.
