Shuting Qiu, a designer from China now residing in Shanghai, holds an MA and BA in fashion from the Royal Academy in Antwerp. Her label embodies a refined femininity, showcasing a “modern romantic” archetype – bold, self-reliant, yet inherently delicate. Shuting Qiu’s creations dare to venture into asymmetry and silhouette experimentation, resulting in a vibrant clash of silk jacquards, elaborate embroideries, and a harmony of linear and floral motifs. Drawing inspiration from art, literature, cinema, and her voyages, Shuting Qiu places a strong emphasis on sustainability. Over 60% of her collection’s foundational fabrics are sustainably sourced. In collaboration with artisans from Hangzhou, her birthplace, she creatively repurposes recycled materials into elaborate floral designs. Shuting Qiu’s brand aims to empower women, celebrating their complexity and elegance, all while championing sustainable innovation and the rich craftsmanship of Hangzhou.
Shuting Qiu’s Inspiration
Drawing inspiration from art, literature, cinema, and her voyages, Qiu places a strong emphasis on sustainability. Over 60% of her collection’s foundational fabrics are sustainably sourced. In collaboration with artisans from Hangzhou, her birthplace, she creatively repurposes recycled materials into elaborate floral designs. Qiu’s brand aims to empower women, celebrating their complexity and elegance, all while championing sustainable innovation and the rich craftsmanship of Hangzhou.
Shuting Qiu FW24 / Fall Winter 2024 during Milan Fashion Week
With Shuting Qiu Fall Winter 2024 collection, Chinese designer Shuting Qiu married the profound artistic legacy of Vietnamese artist Le Pho with the timeless grace of traditional Vietnamese attire. This Shuting Qiu FW24 collection narrates the rich tapestries of Asian and Western cultures, encapsulated through Le Pho’s introspective exploration of nature and the human emotion.
Le Pho, a master of oil painting, is renowned for his ability to blend the vivid landscapes of his Vietnamese heritage with the delicate sensibilities of French Impressionism, a skill honed during his formative years at the École des Beaux-Arts in Paris. It is this intricate dance between two worlds that Shuting Qiu has adeptly channeled into her latest collection.
Vietnam and Le Pho
Her recent trip to Vietnam served as a rite of passage, immersing her in a cultural exploration that profoundly shaped her seasonal creative vision, imbuing her work with an authenticity and spirit that is palpably Vietnamese. This journey into the heart of Vietnam allowed her to experience first-hand the vibrant tapestry of its culture, the warmth of its people, and the unspoiled beauty of its landscapes, all of which have found their echo in her designs.
The palette of the Shuting Qiu Fall Winter 2024 collection is a tribute to Le Pho’s canvas, where shades of pale gold and charcoal grey meet the intensity of rose red, bright yellow, and indigo blue, evoking a sense of serene vibrancy. The garments themselves are canvases, with floral motifs rendered in abstract forms on coarse wool, creating geometric patterns that mimic the hems of traditional dresses, while large, ethereal flowers bloom on layers of tulle.
Intricate embroideries adorned with sequins and beads adds layers of texture and opulence, reminiscent of Le Pho’s “La Fleuriste,” a masterpiece that celebrates the beauty of flowers with a depth and complexity that invites the observer to lose themselves in its narrative. The silhouettes of the Shuting Qiu FW24 collection pay homage to the iconic Ao Dai, reimagining its signature side slits and rounded, low necklines in a modern context. A standout piece is the boat-neck feather-down jacket, a nod to the “Ao Dai Madame Nhu,” which seamlessly blends traditional elements with a contemporary aesthetic. The collection also features strapless long dresses with high-side slits and asymmetrical one-shoulder designs, a testament to Shuting Qiu’s skill in fusing modernity with tradition.
Beyond its allure, the collection is a testament to Shuting Qiu’s commitment to sustainability, with each piece crafted from eco-friendly fabrics, underscoring a dedication to environmental stewardship. With Shuting Qiu Fall Winter 2024 collection, Shuting Qiu continues to build a dialogue between culture and apparel, where each garment narrates a story of Eastern culture and the sublime beauty of nature, inviting wearers to partake in a journey that is both visually stunning and deeply meaningful.
SHUTING QIU X UGG UNVEIL NEW JOINT VENTURE:
Poised to debut in April 2024, this new collaborative collection marries Shuting Qiu’s lively and audacious design ethos with UGG’s synonymous comfort and relaxed sophistication. The Shuting Qiu x UGG lineup will breathe life into a coastal and liberating essence within its design story, as revealed in the initial media overview. The line-footwear and apparel – spotlights two exclusive versions of the UGG Goldenstar sandals and a T-shirt that captures the “Ocean Blossoms, Unleashing Freedom” theme.
Poised to debut in April 2024, this new collaborative collection marries Shuting Qiu’s lively and audacious design ethos with UGG’s synonymous comfort and relaxed sophistication.
The Shuting Qiu x UGG lineup will breathe life into a coastal and liberating essence within its design story, as revealed in the initial media overview. The line of footwear and apparel spotlights two exclusive versions of the UGG Goldenstar sandals and a T-shirt that captures the “Ocean Blossoms, Unleashing Freedom” theme.
