Sizzle This Summer of 2024: Must-Have Wardrobe Apparel
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Sizzle This Summer of 2024: Must-Have Wardrobe Apparel

Get ready to turn up the heat this summer with our curated collection of sizzling outfits.  As the sun shines brighter and the days grow longer, it’s time to refresh your wardrobe with breezy essentials that effortlessly blend style and comfort. Whether you’re lounging by the poolside, hitting the beach with friends, or enjoying a rooftop soirée under the stars, our handpicked selection promises to elevate your summer wardrobe to new heights of chic. From vibrant prints to laid-back classics, we’ve got everything you need to make this summer your most stylish yet. So, let’s dive in and discover the hottest trends and coolest pieces to keep you looking and feeling fabulous all season! Jack & Jones Unveils Summer Spring 2024 Collection Get ready for an exhilarating voyage into the realm of style as JACK & JONES, the pioneering trendsetter, proudly introduces its highly anticipated Summer Spring 2024 collection. This season, the brand presents a tapestry of four distinct collection drops, each a unique chapter in the vibrant narrative of contemporary fashion. Step into the Unmatched MixTape Edition, a transcendent collection that goes beyond fashion norms. It’s not just a collection; it’s an anthem of self-expression, akin to crafting the ultimate mixtape. Selected Homme launches Spring/Summer 2024 Collection Selected Homme launches its Spring Summer 2024 collection, “Coastal Affair”, inspired by the carefree spirit and refined allure, embodying a fusion of relaxed elegance and contemporary flair. Drawing inspiration from the iconic film “The Talented Mr. Ripley,” the Coastal Affair collection seamlessly blends the classic 60s style with contemporary sensibilities. From effortless tailored silhouettes to playfully patterned shorts, each piece exudes the essence of summer sophistication. At the heart of the collection lies a vibrant colour palette, echoing the hues of the Italian coastal towns.     For more products, Visit: www.selectedhomme.in Shine In Soch’s New Spring Summer Collection 2024 India’s leading evening and occasion wear brand, Soch, has launched its latest Spring Summer Collection 2024. This new collection features an array of fabrics and styles promising to elevate your summer wardrobe with unique ethnic flair.  This collection is a curated palette of themes, including Indigo Hues, Schiffli Chic, Kota Couture, Ivory Elegance, Breezy Threads, and Vivid Blooms. Each collection promises a fresh perspective on ethnic wear,  designed to cater to modern wardrobe essentials for the present-day woman. A thoughtful range of sarees, churidar sets, dresses, kurtas, kaftans, and lehengas complement the designs from Soch in addition to this carefully curated collection. With this comprehensive collection, Soch continues to be the one-stop destination for every woman’s ethnic and contemporary fashion needs. To stay abreast of the latest offers, visit the official website, www.soch.com T-Shirt By Beyours For Every Occasion: Level Up Your Look The world of T-shirts for men is a treasure trove of options, catering to both comfort and style. From the classic crewneck to the innovative triblend, each T-shirt type brings its own unique flair. Let’s explore these options by Beyours, the brainchild of Nilesh Karnani and Ashish Baheti, focusing on how they combine comfort, style, and suitability for different occasions. The Waffle T-shirt, with its distinct grid-like pattern, offers a perfect blend of style and comfort. The Core t-shirts reign supreme in the realm of T-shirt comfort and style.   For more products, visit: https://www.beyours.in/pages/tshirts Summer Essentials By Forever New Forever New’s Summer Essentials offer a perfect blend of style and comfort for the warmer months. From breezy dresses to versatile accessories, this collection has everything you need to stay cool and fashionable all summer. With lightweight fabrics, vibrant prints, and on-trend designs, Forever New ensures you’re ready for any summer adventure, whether it’s a beach getaway or a casual day out with friends.   To buy more outfits and collections, visit https://www.forevernew.co.in/ Lee® Launches New Denim Collection For Women Iconic denim brand Lee® announced the launch of “Denim Beyond Definition”, a signature collection for women that redefines denim elegance. Specially crafted by India’s leading couturier Suneet Varma in collaboration with Ace Turtle, the exclusive licensee of Lee in India, this eclectic collection is part of Lee’s strategy to offer a fashion-forward and lifestyle-centric denim experience to its customers. The collection marks the first time Lee is experimenting with bold styles for its Indian customers. It features captivating elements like gold foil prints, plaid patterns, and metallic riveting.   For more information, please visit www.lee.in. Summer Workout Outfits For Both Men and Women Jockey’s Women’s Active  Bra, StayDry Treatment, is coupled with the additional evaporation properties of the material to ensure one remains dry throughout the day. Men’s half-sleeve t-shirts are staples of any workout wardrobe; they are made from innovative smart fabric that’s perfect for an active lifestyle. They are comfortable to wear, ensure quick moisture-wicking, and come with unique anti-microbial properties.       Prabhubhakti Launches Its First Physical Store In a significant stride towards blending spirituality with contemporary fashion, PrabhuBhakti, a pioneering D2C startup specialising in Devotion and Style, has proudly announced the opening of its first physical store. Located in the heart of Ayodhya, directly in front of the revered Ram Mandir, this strategic initiative marks a milestone for the brand in connecting with its audience through a tangible retail presence.   Mac Duggal Enters India With His Couture Line Celebrated American couture designer Mac Duggal enters India with his couture line for Spring/Summer ‘24. The Spring Summer ‘24 collection is an extensive collection based on the idea of contemporary day-to-evening dressing and easy, free-flowing silhouettes. The collection epitomises a fusion of regal embroidery, daring cutouts, modern bold colours, and traditional jewelled details, all native to India. Each piece exudes an air of elegance and sophistication, marrying the rich heritage of Indian craftsmanship with contemporary sensibilities. OG&Co’s Sustainable Luxury Fashion Extravaganza Prepare to make a statement this summer with OG&Co’s latest collection, which elegantly blends luxury and sustainability. For women, OG&Co presents the OG Tranquil Maroon Cargo Set and the OG Tranquil Beige Cargo Set. These stunning ensembles are crafted from the finest hemp, bamboo, and

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A Journey Through Time: Russian Brand “Measure” Unveils Dagestan’s Heritage at Lakme Fashion Week
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A Journey Through Time: Russian Brand “Measure” Unveils Dagestan’s Heritage at Lakme Fashion Week

Fashion, a reflection of cultural heritage, takes us on a journey through time. Different eras are marked by distinct clothing styles, offering a glimpse into the lives of our ancestors. This pursuit of reflecting the past or predicting the future has always been a driving force for fashion brands. At the recently concluded 49th edition of Lakme Fashion Week in Mumbai (March 13th-17th, 2024), a Russian brand, “Measure,” took the audience on a captivating exploration of Dagestan’s rich cultural heritage. On the fourth day of the prestigious Lakme Fashion Week, the international designer from “Measure” stole the show with their innovative collection “TOI,” showcased at the iconic Jio World Convention Centre, Mumbai. This marked the debut of the renowned Russian Modest fashion brand at Lakme Fashion Week India. Held on the evening of March 16th at 8:30 pm, the event was a captivating blend of fashion and art, solidifying the brand’s legacy and enchanting fashion enthusiasts and art connoisseurs alike. Founded in 2018 in Dagestan, Russia, “Measure” has embarked on an exceptional journey, experiencing remarkable growth and progress since its inception. The brand’s philosophy revolves around finding a harmonious balance between nature and human creation, the historical and the contemporary, and the physical and the spiritual. Significantly, this prominent Russian fashion brand also participated in the recent Moscow Fashion Week. Hailing from Dagestan, Russia, “Measure’s” essence lies in reinterpreting the traditions of Muslim attire. Their designs seamlessly blend the natural with the man-made, the past with the present, and the earthly with the spiritual. These elements are intricately woven into the fabric of the brand’s designs, reflecting a depth and texture that is both unique and captivating. Designer Zainab Saidulaeva’s latest collection, “TOI,” is a bold artistic venture inspired by the rich tapestry of Dagestani wedding traditions. This innovative collection seamlessly integrates elements of customary practices, ceremonial gifts, and historical garments into a modern design narrative. Through meticulous layering and intricate texture, Saidulaeva’s designs embody “Measure’s” unique vision, solidifying its position as a prominent voice in the fashion industry. Drawing inspiration from the region’s intricate customs and traditional attire, the collection featured alluring multi-layered ensembles adorned in shades of black and various tones of white. Employing silk in a myriad of textures and variations, the designs captured the essence of timeless elegance and paid homage to the cultural heritage of the Russian province. In the late 19th and early 20th centuries, clothing played a pivotal role in the daily lives of Dagestani citizens, reflecting their diverse cultural heritage and evolving urban landscape. As cities became increasingly multi-ethnic, the clothing of urban residents displayed a fascinating blend of traditional and multicultural influences. The Soviet era (1922-1991) brought about profound transformations in Dagestani clothing traditions. The widespread availability of factory-made garments and evolving societal norms significantly impacted fashion choices. This shift, coupled with changing lifestyles and rising living standards, led to the gradual disappearance of traditional attire, which persisted mainly among older generations, women, and those involved in animal husbandry. Despite these changes, markers of marital status and ethical guidelines in dress endured, particularly among girls. Interestingly, traditional knitted and sheepskin garments exhibited remarkable resilience amidst evolving fashion trends, especially among youth in urban areas. Following the dissolution of the USSR and the easing of travel restrictions, Dagestanis increasingly ventured abroad, leading to the adoption of new clothing styles and trends. Concurrently, the resurgence of Islam in post-Soviet society exerted a notable influence on clothing choices, with many women embracing attire adhering to Islamic dress codes. In recent decades, a growing segment of Dagestani women has embraced Islamic women’s clothing, reflecting shifting social dynamics and religious sentiments in the region. Lakme Fashion Week 2024 witnessed a remarkable display of cultural heritage through the “TOI” collection by “Measure.” The brand’s innovative designs not only celebrated the rich traditions of Dagestan but also offered a glimpse into the evolving fashion landscape of the region.  

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Victoria’s Secret Makes a Dazzling Debut in Bangalore: Inclusivity, Elegance, and Unexpected Heroes
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Victoria’s Secret Makes a Dazzling Debut in Bangalore: Inclusivity, Elegance, and Unexpected Heroes

The air crackled with excitement as Bangalore unveiled its most glamorous secret on 15th December 2023. Victoria’s Secret, the iconic lingerie and beauty brand, finally graced the city with its first store, and the grand launch was nothing short of magical. Beyond the dazzling lights and the throngs of excited fans, the evening unfolded with a heartwarming twist. la, an organization empowering the deaf and mute community, catered the event, showcasing their culinary skills and reminding us that talent and passion transcend all barriers. Witnessing their dedication and seamless service added a special touch of grace and inclusivity to the glamorous soirée. The store itself was a veritable treasure trove of lingerie artistry. From delicate lace creations to sporty separates, everything shimmered with the signature Victoria’s Secret touch. Whether you were drawn to the playful pink sets or the sleek, luxurious black ensembles, there was something for every preference and personality. But the allure extended far beyond lingerie. Keychains sparkled with charm, accessories glistened in the spotlight, and a symphony of fragrances hung in the air, each perfume bottle an invitation to a unique olfactory adventure. Handbags, each a miniature masterpiece, beckoned with the promise of effortless elegance. As the evening progressed, the festivities kicked into high gear. Wine flowed freely, and the DJ’s pulsating beats set the dance floor ablaze. Women sashayed and twirled, their confidence amplified by the empowering aura of the brand. It was a celebration of womanhood, self-love, and the joy of indulging in a little something special. Amidst the revelry, another star shone brightly. The Ishara team, with their hands moving with practised ease, catered to every guest with impeccable service and contagious smiles. Their presence served as a powerful reminder that beauty comes in all forms and that disabilities do not define potential. Their success at this high-profile event was a testament to their exceptional skills and an inspiration to us all. The launch of Victoria’s Secret in Bangalore wasn’t just about unveiling a new store; it was about creating an experience. It was about celebrating women in all their diversity, about defying limitations, and about discovering the little pleasures that make life sparkle. It was about redefining the meaning of “secret,” transforming it from something hidden and exclusive to something openly celebrated, shared, and embraced. This is just the beginning of a new chapter for Victoria’s Secret in Bangalore. The store promises to be a haven for the city’s fashionistas, a playground for self-expression, and a source of inspiration for women to embrace their confidence and inner diva. And with Ishara’s involvement, the brand has woven itself into the fabric of the city’s rich tapestry, celebrating inclusivity and pushing the boundaries of what we can achieve. So, here’s to Bangalore’s Victoria’s Secret: To lingerie that empowers and celebrates every body. Accessories that add a touch of magic to everyday life. Fragrances that transport you to new worlds. To inclusivity and celebrating diversity in all its forms. Unexpected heroes who inspire and remind us that anything is possible. To a city that’s ready to embrace its inner sparkle. This is your invitation to step into the world of Victoria’s Secret Bangalore and discover your own little piece of magic. by Shrishti Jaiswal – Editor in Chief

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LVMH, joined the leading French sponsors of the Paris Olympics 2024
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LVMH, joined the leading French sponsors of the Paris Olympics 2024

LVMH (Louis Vuitton Moët Hennessy), the world’s largest French luxury business, announced a sponsorship arrangement with the 2024 Paris Olympics and Paralympics on Monday, 24th July, joining the leading French sponsors.   LVMH’s Olympic sponsorship is a considerable shift from traditional sporting alliances. While luxury brands have occasionally sponsored individual athletes or sporting events, this collaboration breaks new ground by putting a slew of LVMH’s prominent brands under the Olympic banner. The LVMH empire’s successor, Antoine Arnault, announced the historic arrangement. In attendance at a news conference were International Olympic Committee President, Thomas Bach; Paris 2024 Chief Organiser Tony Estanguet; Paris Mayor Anne Hidalgo, and France’s Sports Minister, Amelie Oudea-Castera.  The medals for the Games will be designed by prestigious jeweller Chaumet, while the French sporting delegation will wear clothing from one of LVMH’s fashion businesses. The Olympic torch relay is sponsored by Sephora, LVMH’s beauty retailer. The agreement between LVMH and the Olympics is a historic moment that demonstrates the changing dynamics of luxury branding as well as the growing prominence of sports in the global arena. Aside from the business aspects, the partnership focuses on diversity, and shared values reflect both LVMH and the Olympics’ responsible and thoughtful approach. The historic collaboration between the world’s most prestigious luxury brand and the world’s largest sports governing body is intended to change the role of luxury in sports while fostering diversity, excellence, and a shared love for human achievement. Content by Samanvitha Rao

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Father’s Day Special Collection By Brune And Bareskin
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Father’s Day Special Collection By Brune And Bareskin

Father’s Day is around the corner and it is a special occasion to honor the fathers, father figures, and mentors who have played an invaluable role in our lives. Brune and Bareskin recognizes the significance of this day and has curated a selection of meticulously crafted leather accessories that combine functionality with unparalleled style. Whether it’s a dapper wallet combo, matching sets of ever stylish shoes, phone covers with a refined belt, or a statement-making travel bag, Brune and Bareskin offers a diverse range of products designed to meet the discerning tastes of fathers everywhere. Artisans at Brune and Bareskin employ traditional craftsmanship techniques, using only the finest quality leather that has been ethically sourced. Each piece is thoughtfully constructed to ensure durability, functionality, and timeless elegance. These pieces can be customized as well (perfect for father’s day). The collection features a wide range of hand-crafted styles, and a variety of products including Luxurious Sandals, Travel bags, phone covers, etc, designed to appeal to mothers of all ages and tastes.  Brune and Bareskin continues to strive for excellence in design and quality, making it a go-to brand for fashion-conscious men & women everywhere and is the perfect destination to buy something special on this Father’s Day.

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The House of FLOR
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The House of FLOR

The House of FLOR is a luxury women’s wear label that features western wear made of Silks. Each outfit in our collection is a symbol of elegance, sophistication and flawless workmanship. They focus on providing a supreme experience and every ensemble created with utmost care and attention to detail. With the perfect combination of drapery and tailoring, the outfits are meant for those who appreciate high quality products. The designs have a timeless appeal and bring back the historic charm of subtle luxury and elegance. As a brand The House of FLOR, stands for strong, independent women who believe in embracing their individuality be it at home or in their profession. The brand’s ideology states that fashion is more about how you feel about yourself and celebrating the power within you. The House of FLOR was founded by Shumona Agarwal Sutaria in 2021. As a fashion enthusiast and entrepreneur, she aims to make fashion an experience and focus on providing the finest quality in clothing. She completed her education from the Questrom School of Business at Boston University and with half-a-decade of experience in the family real estate business, she decided to pursue her passion for fashion and creativity. The first collection was created of pure raw silk which has its natural rich lustrous and was in varied shades. The second collection featured pure silks which is a thin breathable fabric. The FLOR ideology believes in never compromising on the materials used in its outfits. “Why compromise when you deserve only the best!” They also focus on providing an exclusive and supreme experience to the elite client who value the bespoke process. The brand believes that every individual is important and rare and tries to ensemble with the utmost care and attention to detail. With the perfect combination of drapery and tailoring, the outfits are meant for those who appreciate high quality products. The designs have a timeless appeal and bring back the historic charm of subtle luxury and elegance. The House of FLOR, an exquisite designer wear with a touch of luxury for all the women who love to flaunt in style. The House of FLOR  

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The House of Prana 
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The House of Prana 

The House of Prana, a lifestyle, fashion, artwork and home accessories brand started in 2018 by Babita Jain, a self-taught textile designer and artist. The Brand mainly focuses on different kinds of hand painted abstracted scarfs, silk scarves and many more accessories. The Brand also talks about how the pandemic has completely changed our life’s including our fashion choices and how we are adapting to a completely new world. With this unprecedented calamity and work from home situation for more than a year now, all of us are valuing our possessions and have started to rework on our priorities. The overall buying behavior of Indians has drastically changed and believe in sustainability as the basic principle. The founder Babita states, “The longer the Pandemic, the more our relationship with fashion will evolve”. The virus has caused a threat to the Indian fashion retail industry to slow down and move away from excessive mass production to adopt sustainability, before an even larger problem is at hand. The consumer’s behavior has changed rapidly across the time and the buying pattern as well. People prefer to stay in their comfort zone and shop online, instead of risking walking into a store. With the work from home concept, fashion requirements have also evolved. There is a sudden need for comfort clothing or just formal tops for zoom meetings. The consumers have also become really conscious of societal and environmental impact of clothing, by preferring bags and boxes made of biodegrade recyclable materials. The House of Prana, promotes the local, native and home-grown craftsmen and textiles and provide a livelihood to the vast community of traditional artisans and craft-persons. The designer also states, “We must be mindful of what we invest in and buy, how much we really use those items that we buy and how often we discard them. While we have been encouraging an end to overconsumption for many years, we also know that in the face of this unexpected halt in manufacturing, it is the most vulnerable, lowest paid people in the fashion supply chain that feel the worst effects. Of course, fashion isn’t just created in factories. Fashion is craft, artisanship and things that are often made by hand in informal environments.” Lastly is to still not lose hope and continue to do what we are doing but with newer relevant strategies. After all, after a crisis comes celebration! The House of Prana

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New Innings for the Retail Industry
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New Innings for the Retail Industry

Akhil Jain, Executive Director, Madame shares his views on how the retail industry is all geared up for business post the lockdown. Even before the onset of the global coronavirus pandemic traditional retailers were struggling to get customers to visit their stores instead of shopping online. However, with the imposition of the nationwide lockdown the scenario changed for everyone concerned. Innumerable stores that were catering to the non-essential segment were temporarily shut from the last week of March due to the government’s response to the pandemic. In what is undoubtedly the most difficult crisis the retail industry had ever faced along with a daunting challenge of staying relevant in people’s minds as they stared at a bleak future. However, the situation is now changing as senior management’s have re-kindled their plans having got time to get some control over the way things can be put in place. Companies have implemented a lot of safety measures and have implemented the government’s guidelines to permit limited number of staff at any given time in any store or factory, that too with strict implementation of the social distancing and hygiene norms. Since a while retailers had been requesting the government to allow fashion and luxury outlets to open several lockdowns have been relaxed and factories have been allowed to open in low risk exposure areas with a plan to gradually exit for other areas in phases. With these measures the retail segment is hoping that it is well prepared for the Post covid-19 situation that will be about things people need and not what they want. A certain economic downturn and its potential fallout is looming many retailers are facing uncertainty in the year ahead. The only positive is that there is some predictability when it comes to what consumers want and their preferences. As the landscape changes convenience above other considerations will become an important part of the equation while the quality of the product will continue to be important, brands who differentiate themselves on the service, delivery, and overall convenience effectively than their competitors do will be the new game changers. Realising that convenience is the new normal. Retailers will have to invest in convenience and make consumers lives easier. Meeting customer expectations will not be an overnight job it will require cross-functional coordination and can present many challenges companies will have to transform their supply chains or risk becoming obsolete. Digital supply networks (DSNs) that leverage internet of things (IoT) sensors, applications, and AI to make real-time decisions. Traditional supply chains may no longer be sufficient for retailers seeking to meet customer expectations. A lot of mall-based clothing retailers were already struggling before the pandemic as they haven’t been successful in the online space as their businesses are not built for their stores to remain shut for such a long period of time. The government’s economic package is a welcome measure for many who hope the situation will improve as some analyst expect a V shaped recovery while others expect it to take close to 18 months for the economy to get back and stage a significant recovery. However, consumer behaviour is unpredictable whether the fear of stepping out will be overcome by the will to get on with life and live without holding back is going to be the key to what the consumer space will look like in the next few months. That will definitely have a big impact on the retail industry. Since CY2019 various analysts and industry experts have been of the opinion that the Indian retail industry is likely to grow to US$ 1400 billion by FY2024 and the e-commerce market too was estimated to grow to US$ 98 billion in FY2024 but only time will tell how things will play out in the post Covid world. New Innings for the Retail Industry

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Plan your Post Pandemic Fashion Statement
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Plan your Post Pandemic Fashion Statement

Just like that, the entire world experienced the fear of the pandemic followed by a safety lockdown. Life was not normal like always. Fashionable people were not stepping out like before. People started to unease about the normalcy which has now commenced to oscillation. Masks and gloves have become requisite till the government finds the countermeasure. At this surreal moment, the fashion brand team of Odette has started functioning and perpetuating social distancing. You can now have your contactless deliveries of your best-loved products. Their team takes care of hygiene plying sanitisers, masks and gloves. When the country is combating with this epidemic, it is discerning that all safety precautions are taken Fashion being an individual never pauses at any moment. The style, material, colour and shape of our fashion accessories can express different emotions like our behaviours, attitudes, personality, mood, confidence, and even the way we interact with others. Uncommonly when people are getting bored doing mundane tasks at home and wanting to come out in stages steadily, fashion promises all smiles on everyone’s faces. This is the time to plan your wardrobe and check out on the latest launches by some of the chic brands like Odette and make fresh and wise purchases that go with your dressing style. The epidemic will be there for a while and we have to wrap up this battle with fashion. When masks at the other hand have become essential…why not go with the charming scarves which are sheer in sizes, soft to touch, appealing in colours and can change your appearance when you are out at work or for a relaxed walk. You can shop for some of the latest styles and colours in trendy scarves from Odette. Log on to www.odette.in. for not just scarves, but all kinds of accessories to brighten up a dull day. Get set and get fashionable to make a fashion statement like you’ve always made, post the pandemic. Plan your Post Pandemic Fashion Statement

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Beauty Tips by Gouri Kapur
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Beauty Tips by Gouri Kapur

Celebrity makeup artist Gouri Kapur, who also runs her academy called Gouri Kapur Makeup Academy in Bangalore shares some beauty tips you can follow from anywhere. Gouri Kapur states… In my point of view the only trend that will never go out of fashion is looking effortlessly natural. Of course, we need to put enough effort to make it look that way – skin, fashion or makeup. Dewy skin is the latest trend in makeup which is one of my favourites too, and good skin is the essential key towards this look. So, let’s go back to our grandmothers and mothers time and get a few pointers we can incorporate today which are still the best. Especially with the 21-day lockdown in, it’s amazing to indulge and prep your skin to look dewy and healthy. Drinking hot water, lemon, and honey consistently first thing in the morning every day keeps your skin glowing. Rubbing tomato or orange peel on your skin keeps it radiant and fresh. Curds with lemon is a fabulous remedy for dry skin with a vitamin boost. Fresh milk cream, lemon juice and coconut oil, mixed together and applied gives a protein boost to your skin. Ghee applied to your lips keeps your lips hydrated and smooth. Once your skin is taken care of Adding a liquid highlighter under the foundation or bb cream on the highlight areas and finish with a cream highlighter over it gives you a natural effortless glow. Avoid powdering on highlight areas for a natural glow. Beauty Tips by Gouri Kapur

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