The sun is setting, turning the sky into a deep blue. Magic moments between dream and reality begin.
Beautiful, intensive, free. Real? PARADISE.
A castle becomes the stage. The night turns into frenzy.
Fashion is the expression of pure zest for life.
Marcel Ostertag invites you to celebrate the senses.
A baroque fairytale with electronic beat.
A rave in the garden of the muses.
Inspired by baroque opulence, the 70´s glamour
and the energy of the 90´s, a collection has been created that unites these opposites and opens up new places of longing.
PARADISE is a place where we can let go. Where we dance, dream, laugh – together.
Where fashion is not only worn but experienced. Where the past, present and future become one.
THE COLLECTION
Marcel Ostertag´s new collection is a tribute to togetherness, to celebration, to life. It combines baroque details with iconic 70´s silhouettes and the rebellious manner of the 90´s rave culture. A wild combination that feels intoxicating – intensive, emotional, unforgettable.
Ornate flower motifs meet graphic shapes and black patent leather. Swinging dresses with corsage details, opulent flower prints and delicate lace are presented next to edgy oversized blazers made of woven brocade. Patterns from tiles, flowers and paisley create new pictures. 70´s suits with baroque prints, waving silk dresses with frills – every piece tells its own story.
What was especially important to Marcel Ostertag, was that the pieces can be easily integrated into modern wardrobes – despite the opulent, baroque elements. The collection is made for every day – for every generation, for every age. Fashion that inspires but does not overwhelm. Striking, but not disguised.
SUSTAINABILITY
For 19 years now, Marcel Ostertag and his team have been committed to sustainable strategies – thus, they are amongst the pioneers in the German fashion scene. Long before sustainability became a trend, Marcel Ostertag asked himself: “Can luxury be sustainable?” His answer: “Yes, by all means.”
For many seasons, the Ostertag team has integrated so-called Dead Stock Fabrics – high-quality materials that already exist and are obtained by luxury brands. More than 70 percent of the collection are created from already existing materials. This avoids over-production and is resource-efficient.
In addition, there is a life-long repair service that keeps favourite pieces going for a long time. True sustainability begins with respect – for clothes, people, our environment.
COLLECTIVEFOUR X BEONE
C4DR – WE CARE WHAT YOU WEAR – Collectivefour, Danny Reinke, Marcel Ostertag and Kilian Kerner have jointly designed a non-profit collection under the name C4DR – Collection for Doctors entworfen.
This special collection is aimed at doctors, particularly in the fields of oncology and haematology – people who perform outstanding work under challenging conditions on a daily basis. The apparel should not only provide them with functional support in their day-to-day work, but also convey a feeling of safety, appreciation and well- being.
C4DR combines minimalist design with maximum suitability for everyday use. Five well thought-out pieces – including a hoodie jacket, T-shirt, trousers, modular functional bag and socks – have been specially tailored to the needs of healthcare professionals.
A particular highlight of the collection is the posture sensor that can be integrated into the T-shirt, which helps to detect poor posture and provides preventative support in everyday life. The aim of this initiative is to redefine the concept of workwear: fashionable, functional, innovative – and above all, appreciative.
„A project with depth, heart and substance. The appreciation of the doctors was particularly important to me. How nice that we can use our platform not only for fashion, but also to give a stage and a voice to important topics such as oncology and haematology. We at COLLECTIVEFOUR hope that doctors will be able to cope better with their everyday lives and feel safe and valued in our C4DR collection.“
– Marcel Ostertag
The collection C4DR – Collection for Doctors celebrated its premiere during Berlin Fashion Week:
on July 2, 2025 at 5:00 pm at an exclusive show for the opening of the Danny Reinke Show at the Collectivefour Space in the Uber Arena.
MARCEL OSTERTAG X HYUNDAI
Marcel Ostertag and his team welcome HYUNDAI as new cooperation partner. For Marcel Ostertag, it was a per- fect match right from the start – both brands represent far more than “just” design: They both connect people, encourage togetherness and stand for a respectful handling of resources.
Marcel is especially impressed with the e-mobility fleet by Hyundai, offering an outlook into a green future. The Hyundai team not only accompanies him during the campaign shooting and the preparations for the runway show, but is also present at the show location with the new IONIQ 9. As a part of the Collective4 team, Hyunday also supports Kilian Kerner and Danny Reinke.
Highlight of the cooperation: Marcel created an exclusive sleeve design for the IONIQ 9, which will be presented during the show – a creative statement for sustainable mobility and stylish innovation.
MARCEL OSTERTAG X MISTER SPEX
At the fashionshow on January 31st, 2025, Mister Spex and Marcel Ostertag presented their third eyewear collection – a great success, celebrated by both the press and the audience. Since February 2025, the collection has been available in stores and online.
This cooperation, too, is focused on sustainability: Amongst other materials, the glasses are made of an organic acetate and combine environmentally-friendly materials with stylish design. Inspired by the 70´s glamour, the collection presents colourful unisex pieces for every occasion – modern, wearable and characteristic.
MARCEL OSTERTAG X GOLDWELL
The Goldwell team, a holistic brand of hairdresser-exclusive hair care, creates cool, modern hairstyles to give every model the perfect stage. The looks are created on the models and stand for individuality and diversity. The stylists also produced exciting creations for the current SS26 campaign shoot. Marcel Ostertag expresses his sincere thanks for the wonderful collaboration.
MARCEL OSTERTAG X INCLOVER
A special thank-you goes out to the team of Inclover. Together with Sam Hill, Head of Make-Up, Marcel Ostertag developed the individual looks for the runway show and the campaign shooting. The Make-Up creations highlight the personality of every single model – moderns, timeless and with the certain je-ne-sais-quoi.
MARCEL OSTERTAG X HELLO FILMS
Dominik Hill from HELLO FILMS has accompanied Marcel Ostertag for several seasons as videographer. He was also present at the current SS26 editorial shooting and has captured the most beautiful moments in an atmo- spheric campaign film – a visual diary full of emotion, movement and magic.
MARCEL OSTERTAG X PAULA LINDHOLM
Paula Lindholm is a fashion photographer based in Milan. She realizes international campaigns and projects for leading brands and creatives and documents selected events of the fashion scene. She has worked regularly with Marcel Ostertag on his campaigns for several seasons.
Just like every season, all this would not be possible without the fantastic team behind and aside Marcel Ostertag. Marcel´s gratitude goes to the team in the Berlin studio –
Lena Dewitz, Madlen Wentzel, Luisa Sczepurek, Nataliya Massold and Markus Ostertag.
Also, Marcel Ostertag kindly thanks the team of „Blackbird/Berlin“ and our production team of „Kokomilk“ in cooperation with „Lichtwerk“ for their support and loving devotion.
