The plus-size mannequin was celebrated by many when it was initially launched at the Nike’s London flagship store, but with a recent Tweet, Telegraph changed the opinion and left many wondering on whether the mannequins are a sign of negative marketing from the brand.
This highlighted the news when a famous British Journalist Tanya Gold who wrote for the Telegraph said, “Obese mannequins are selling a dangerous lie.” In her piece, Tanya argues that the plus-size mannequins are “immense, gargantuan, vast” and disclosed that she is “not readying herself for a run in her shiny Nike gear.”
This comment was not very far away from backlashing as a lot of Tweets led to down falling of the negativity. But we are still very confused as we read a lot about how the brand made the best marketing move. Being fat is not being lazy, and there are women climbing mountains and completing marathons, irrespective of what their weight is.
Tanya Gold: 'The new mannequin is obese, and she is not readying herself for a run in her shiny Nike gear. She cannot run. She is, more likely, pre-diabetic and on her way to a hip replacement. What terrible cynicism is this on the part of #Nike?' https://t.co/51VmvUCxLE
— The Telegraph (@Telegraph) June 9, 2019
Wow @Telegraph – nice job with the Tanya Gold click bait. I look like that @nike mannequin, and I’ve done a 10k, a half, & a marathon this year. And there’s another 10k & a half coming up. If you think obese women can’t run you’ve clearly been living under a rock. pic.twitter.com/Pb2rFM5sRd
— tegwen tucker (@tegwentucker) June 9, 2019
