NFT launch at London fashion week 2023:
Lulu Liu NFT Collection launch at the London Fashion Week 2023 features a variety of one-of-a-kind virtual assets like digital art, music and gaming. The highlight of the collections were the NFT haute couture by Lulu Liu and a limited edition apparel designed by her. There were provisions to explore the collection and purchase the items. The shipping was not a cause for concern as the items would be received digitally.
Lulu Liu is a Chinese-British designer based in London. In 2011 she graduated from London College of fashion. Lulu Liu developed her professional career by working for Giles and is currently focused on her own brand, Lulu Liu. Her collections have been featured in prestigious magazines such as Vogue, Harper’s Bazaar and Elle.
The brand Lulu Liu, launched its first NFT collection which is titled ‘The Creators Behind Our Collection’. A few sustainable fashion designs that have been created using this new technology were shown at the launch.
What are NFTs?
NFTs, which are also known as Non-Fungible tokens are a new technology that allows designers to create digital art that can be validated and tracked on the blockchain. They are generally created using the same type of programming used for cryptocurrencies which are based on blockchain technology.
They cannot be exchanged or traded equivalently like other cryptographic assets. NFT is a digital asset that represents Internet collectibles like art, music, and games with an authentic certificate created by blockchain technology that underlies Cryptocurrency.
NFTs in Fashion:
Source: i.seadn.io
There is a high level of interest in fashion NFTs in the current online world.
It is a great example for sustainable fashion, as they help to ensure that products are made from sustainable materials and are ethically sourced.
As the current fashion trends are taking place in the virtual realm, users are trying to glam up their digital avatars with wearable NFTs. They not only keep fashion fresh and unique, but they are also reasonably priced.
Another example of the virtual reality space is the metaverse in which users can interact with a computer-generated environment and other users. In this space, people are represented by avatars who, in reality, use clothing to express their personalities. Fashion brands use this type of tokens to introduce their garments or create new ones in a space for people to build their personality in a new world.
In addition to this the involvement of NFTs in the fashion world brings out the exclusively digital clothing brand that differs from the traditional clothes. They do not have physical stores but can create captivating experiences and help the audience be familiar with new technologies. It also allows them to demonstrate ownership of these garments and enjoy their exclusivity.
The Lulu Liu NFT Collection launch at the London Fashion Week 2023 was attended by the founder of The Style.World, Mr Nealesh Dalal and the Editor in Chief, Ms Shrishti Jaiswal. In an exclusive tête-à-tête with The Style.World, The designer gave an insight into her collection idea and stated: “I love the beauty of make by demand and that’s my intake on sustainability. Yes, we are committed to using sustainable fabric but what can we do beyond that. The core mission for me as a designer is not to over produce. At the same time I also work on how to provide service and products that are not expensive and with NFT we can achieve that.”
