India’s First Wine in a Can


India’s first wine in a can

For the first time ever, wine lovers witnessed the unveiling of India’s first wine in a can – Dia Wine Sparkler in an easy and convenient can format. Sula Vineyards launched DIA – India’s 1st Wine Sparkler in a can at the recently concluded SulaFest 2020. Sula Vineyards, India’s largest and most awarded winery is taking its brand ethos of innovation, one step further with the launch of India’s 1st wine sparkler in a can format – DIA – in two gorgeous flavours of red and white wine.

Dia wine in a can comes in both red and white varietals and tastes delicious. The best part is that it is completely fuss free and mess free and you can take it with you anywhere you go. Dia wine in a can has launched currently only in Maharashtra, and will soon be available across India. When Sula wanted to launch the country’s first wine in a can, Dia was the perfect choice. Made from choicest home grown red and green grapes, it makes for an easy drink. A sweet, sparkling wine style sets the stage to understand the nuances of wine. There is no need for the ‘theatre’ of see, swirl, sniff and sip yet it makes for perfect wine for all things fine!

This wine sparkler changes the way the country drinks wine and makes for the perfect transitional drink from day to night in the most effortless, appeasing format of a can. No worries of mixers, corkscrews or glasses, easy to carry and crack open straight from the fridge. Pour it in a tall glass full of ice with a dash of lime or sip a chilled can straight up. A package that expresses perfection, pampering and style, Dia epitomises the good life – in a convenient way.India’s first wine in a canLow in alcohol as compared to other alcoholic drinks like whisky (40% or more ABV), gin (35% or more ABV) or even traditional robust wines (15% or more ABV) both varietals – red and white – are perfect for any hour of the day! Dia is as appealing to men as it is to women, and is pairs up for every occasion be it house parties, pool parties or a day at the beach! This new drinkable wine sparkler adds to the ever-growing popularity of Dia. Light and easy to consume, most find it hard not to fall in love after the first pop. A sparkler in its true form, this is a product that is refreshing and bubbly, just like the ideal consumer.

Introduced at a time where ‘on the go’ is the need of the hour to match our fast paced lives, the concept of wine in a can is blooming globally. The global alcoholic RTD market has been estimated to grow at a CAGR of 3.32% from 2019-2027* and wine sold in cans will play a major part in this. Sparkling wines round up to a 10% of the global wine sales. That’s 0.4 liters for every person in the world.

Rajeev Samant, Founder & CEO, Sula Vineyards says, “At Sula, we are always on the lookout to bring new experiences to our customers. We are thrilled to bring the iconic Dia in a brand new avatar! It is India’s first wine sparkler in a can. Not just convenience, this drink promises all things light, bubbly and refreshing.

India’s first wine in a can

Our design partners Awchant & Olsen, are equally excited about this redress and shared, “We were thrilled to design for Sula Vineyards and an iconic brand like DIA especially since it is the first wine in a can in India. DIA is a Sparkler and we’ve tried to justify the ‘bubbly character’ of the drink with a very modern and minimalistic design approach.”

Besides the delicious Sula wines, tipplers and music lovers also had a wide selection of spirits and cocktails from around the world, brought to India by Sula’s import arm Sula Selections. Brands like Beluga Noble Russian Vodka, The Botanist, Cointreau, Budweiser and Asahi made sure they set the spirits high!

India’s first wine in a can

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