New Lamborghini showroom opens in Bengaluru with a redefined experiential zone

Lamborghini Bengaluru opened its new experiential zone that redefines customer experience while marking a new chapter of partnership with Hoysala Automotive. The Lamborghini Bengaluru showroom at Lavelle Road was inaugurated in the presence of Chief Executive Officer of Automobili Lamborghini Asia Pacific, Matteo Ortenzi, and Head of Lamborghini India, Sharad Agarwal.

Located in the heart of Bengaluru, the new showroom features specially curated experience zones that guide customers through the journey of specifying their personal Lamborghini. These include Ad Personam customisation areas that offer samples of exterior and interior finishes, allowing customers to touch and play with endless combinations of colours and materials — such as soft leathers or the appearance of carbon fibre — to create their very own bespoke Lamborghini.

Matteo Ortenzi,  Chief  Executive  Officer, Automobili Lamborghini Asia Pacific said, “A new Lamborghini dealership environment serves as a tangible manifestation of the Lamborghini design philosophy and true luxury DNA. As we expand the brand’s presence in India, we look forward to strengthening our relationship with our esteemed partners, and are optimistic for an even brighter future for the Lamborghini brand in this market.”

Sharad Agarwal, Head of Lamborghini India, added, “This brand-new facility in Bengaluru is an exciting commitment to India’s super car market. We have seen an increase in the number of super car afficionados in India, reflected in the strong demand across the Lamborghini product line, including the limited-edition super sports cars. Following the relaunches of our new showrooms in Mumbai and Delhi last year, our latest showroom in Bengaluru builds on the momentum for expanding our customer fan base and brand loyalty in this market. We are confident that Lamborghini is poised to grow from strength to strength in this market.”