“REVERIE” IS MORE THAN AN ARTWORK; IT IS AN EXPERIENCE
To celebrate the joyful spirit of Diwali, Zara joins forces with the renowned multidisciplinary local artist Jayesh Sachdev to launch a limited-edition capsule collection titled ‘Reverie.’ It will be launched in India on 15 October 2024 across womenswear, menswear, kidswear, and accessories in selected stores and on Zara.com.
The project aims to create a sense of wonder and magic that is accessible to all, regardless of their background. The ‘pièce de résistance’ of this collaboration is a 10-foot sculpture of a tiger displayed at our flagship store at Phoenix Palladium, Mumbai as well a special corners in our stores in New Deli, Bangalore, Pune and Gurgaon.
The tiger, as a guardian of this festive dreamscape, symbolizing power, protection, and wild beauty, reminds us of the enduring strength of light and the spirited essence of Diwali. This mystical animal is the motive that weaves through the different pieces that are part of this unique collaboration, full of bold, graphic lines enhancing the playful nature and inviting viewers to immerse themselves in the celebratory spirit.
The composition is a dynamic mix of shapes—spheres, triangles, and polygons—arranged to evoke the joyous energy of the festival. Each element captures the exuberance and essence of Diwali through a whimsical fusion of geometric shapes and graphic elements like the glow of oil lamps, the sparkle of fireworks, and the beauty of decorative lanterns. Bright hues of gold, crimson, and emerald reflect the festive ambiance, imbuing the artwork with warmth and celebration. Bold, graphic lines enhance the playful nature of the piece, inviting viewers to immerse themselves in the festive spirit.
“Reverie” is more than an artwork; it is an experience, transporting viewers to a world where light triumphs over darkness and joy fills the air. It further highlights that through frantic and surrealist expression, and only through chaos, arises the inevitability of a new synthesis. Jayesh’s fearless use of bright colours and intricate details attest to his artistic depth and draws us in, inviting us to explore the deeper meaning behind this collaboration.
Another reflection of this collaboration is a capsule collection of t-shirts and sweatshirts for women, men and kids. Meanwhile, the accessory collaboration extends to a tote bag and candle with its patchouli fragrance.
ABOUT JAYESH SACHDEV
Jayesh Sachdev is a multi-hyphenated creator—artist, sculptor, designer, and creative entrepreneur. He is the founder of the award-winning Quirk Box label and Quirk Box Design Studio, known for their innovative approach to fashion and branding. A TEDx speaker and design educator, Jayesh holds a National Record for India’s largest concept artwork and continues to exhibit internationally.
ABOUT ZARA
Zara is part of Inditex, a global fashion retail group. Founded in Spain in 1975, its collections are currently available over an integrated platform of stores and online in more than 200 markets. Zara offers fashion-forward products for women, men and kids via an integrated business model that places the customer at the center of everything we do. Zara and Inditex are committed to achieving climate neutrality by 2040. Inditex has 25 stores in India, including 22 Zara stores. Zara and Massimo Dutti also have their own online platforms in the country.
