Lancôme, a pioneer in beauty and fragrance, is excited to announce the launch of IDÔLE NOW, a unique floral fragrance that seamlessly merges nature’s purity with science’s innovation. To inspire the future of perfumery, IDÔLE NOW redefines the olfactory experience by introducing a richer, bolder, and more caring scent that pushes the boundaries of traditional fragrance creation.
IDÔLE NOW showcases a powerful trio of iconic ingredients, each meticulously augmented with scientific expertise to elevate the essence of perfume to unprecedented heights. The uplifted rose, the once uncapturable Malaysian orchid accord, and a sustainable vanilla infusion sourced from Madagascar, enhanced with repurposed biotech vanillin, create an addictive and unforgettable aroma that embodies the strength and spirit of a new generation.
IDÔLE NOW is more radiant and more luminous floral. Idôle NOW brings back its iconic Clean & Glow accord, radiating from the first notes and supported by new techniques of rice extraction to create a richer, bolder vanilla scent. Scent Trek technology is now being used to extract the orchid accord for the first time without any damage to the flower.
Incorporating fluffy vanilla facets, IDÔLE NOW inspires a whole new world of possibilities for perfumer lovers. This groundbreaking scent encapsulates the essence of a generation that is no longer waiting for change but is ready to embody it with every spray. The bottle, adorned with a fiery bottom-top lacquer, symbolises the light of a new dawn. This sunrise represents new opportunities for unity and collaboration in building a better future.
With this launch, join the Idôles, become an Idôle, and ride together for a better future. The time is NOW!
Sustainable Commitment:
Lancôme’s IDÔLE NOW embodies a robust commitment to sustainability, featuring FSC™ MIX certified outer packaging with an embossed mantra promoting bold advocacy. The product’s ingredients, like Bourbon Vanilla, are ethically sourced through solidarity initiatives, supporting communities at every stage. The innovative, ultra-thin bottle design minimises glass usage, significantly reducing environmental impact, while the FSCTM-certified cardboard outer packaging underscores Lancôme’s dedication to sustainable forest management and respect for both people and nature.
As we launch IDÔLE NOW, we invite you to join us in embracing this unique scent that resonates with the strength and characteristics of trailblazing women everywhere. Together, we can open new pathways for the future of perfumery and inspire others to act on their beliefs.
Availability:
Lancome’s pan-India robust retail presence online and offline across Lancôme.in, Shopper’s Stop, Nykaa, Tira and Sephora
https://www.lancome.in/
https://www.nykaa.com/luxe/brands/lancome/c/195
Sephora India
Tira Beauty
Pricing | Availability | Campaign:
Idole Eau De Parfum 50ML – INR 6,800
Idole Eau De Parfum 100ML – INR 9,500
About L’Oréal India:
L’Oréal India has been present in the country as a wholly-owned subsidiary of L’Oréal S.A. since 1994. Today, L’Oréal India is present in all distribution channels with 12 brands, available in mass market channels (L’Oréal Paris, Garnier, Maybelline New York, NYX Professional Makeup); in hair and beauty salons (L’Oréal Professionnel, Matrix, Kérastase, Redken); in selective distribution (Kiehl’s, Lancôme, Yves Saint Laurent) and CeraVe in pharmacy and chemist channels.
L’Oréal India employs over 1,700 people across its headquarters in Mumbai, four regional offices, two manufacturing facilities in Chakan (Pune) and Baddi (Himachal Pradesh), and Research and Innovation facilities in Mumbai and Bengaluru.
For more information, please visit the official website: www.loreal.co.in.
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About Lancôme:
Founded in 1935 by Armand Petitjean, Lancôme is today established in more than 163 markets. Convinced that happiness is a powerful source of beauty, Lancôme aims to inspire women to shine from the inside out by providing the best of fragrance, skincare, makeup and cosmetic services in terms of quality, science and efficacy. Throughout the years, Lancôme spreads its vision of French spirit and elegance combined with major innovations, allowing Lancôme to become the leading luxury beauty brand in the world.
