Greater Than Gin: Art of Gin at the bbb Awards 2024

Greater Than Gin: Art of Gin at the bbb Awards 2024

Greater Than Gin shined at the BBB Awards 2024 (Best Brands in Bars 2024). The much-anticipated awards were announced with full glory at the KTPO Convention Centre, Whitefield, Bengaluru, on 4 September 2024. It was a glittering ceremony that celebrated the cream of beverage alcohol and non-alcoholic drink brands across India for craftsmanship, innovation, and excellence in the country’s best bars. In collaboration with Byg Ventures and Guala Closures, Brews & Spirits hosted the ceremony. It was followed by some of the finest brands from India as they came forth, taking this award home for their worthy contribution to the drinking scene. A major highlight of the night was our very own Editor-in-Chief of The Style. World, Ms. Shrishti Jaiswal, as she took over the stage to facilitate some of the most coveted awards for the night.  Craft, Innovation, and Excellence of Greater Than Gin Greater Than Gin shines bright in the ever-changing world of spirits. This is that gin which, over these years, has continued to uphold both tradition and innovation with aplomb without losing an iota of its sophistication. Founded in India, a country that overflows with a rich and diverse history concerning spices, flavours, and botanicals, Greater Than Gin has been fascinating gin lovers with its specific taste and peculiar process of production. From its inception to the most celebrated gin in India is an interesting story. Origin Story: Greater Than Gin was born with the notion to create a high-quality, locally produced gin that stands shoulder to shoulder with its global counterparts. It is this keenness for distillation that brought founders Anand Virmani and Vaibhav Singh together to create a gin that is Indian at heart but world-wide in its spirit. Thus, they started the parent company of Greater Than Gin called Nao Spirits in 2015 in Goa—popular for its vibrant cultural beauty, coastal beauty, and experimental spirit. In the monopolized Indian market for whiskey, rum, and beer, Greater Than was truly a pioneer. The creators wanted to tap into the gin potential of the Indian market and the great history it enjoys with juniper and botanicals, both being indispensable ingredients to make exceptional gin. A Taste of Indian Gin: The Botanical Blend More than anything, the painful selection of botanicals, local and international, is what sets Greater Than Gin apart. The juniper, which is at the heart of any gin, is from Macedonia, while other botanicals like coriander seeds, fennel, chamomile, and ginger are proudly Indian. This is a deliberate botanical blend that imparts its characteristic flavour profile into Greater Than Gin: citrusy, fresh, and herbaceous with a spice base. Smoothened and crisp, this would work just as well in a classic gin and tonic as in a slightly more involved cocktail, allowing it to please a wide range of gin drinkers. Evolution of Greater Than Gin Quite interestingly, since its birth, the evolution of Greater Than has been witnessed, from first being introduced as a gin for the Indian market to international attention regarding its quality and flavour among the connoisseurs of gin. Soon after, when demand increased, exports began to start to countries such as the UK, Singapore, and Spain, among others, further establishing it as an internationally recognised brand of gin. Besides the classic Greater Than, several limited-edition expressions have been released as a homage to some of the very disparate and exotic flavours of India. And with each new release, the brand furthers its ethos of crafting something greater-whether through unique infusions with chefs or experimenting with innovative ingredients like kaffir lime and Szechuan peppercorns. Bottling Elegance of the Greater Than Gin While the taste of Greater Than Gin is, of course, the number one reason for trying it, its beautiful minimalist packaging makes a very important part of the product’s allure. The tall, slim bottle is meant to reflect this modern, premium character of the gin. The name “Greater Than” is reflected by a striking yet minimalist “>” symbol on the bottle, which truly represents the ambition of the brand to create a gin that is greater than expected and even superior to the ordinary. Transparent glass shows off the clarity of the gin, while a clean and monochromatic label displays a statement of simplicity and elegance. It reflects the purity of the spirit inside but also makes it one of those attractive additions to every bar or drinks cabinet. The bottle design itself—a sleek, handsome echo of the clean, crisp experience that is drinking Greater Than Gin—perfectly captures the ethos of the brand: minimalist and modern, yet with a sense of sophistication that appeals to the casual gin drinker and the aficionado alike. Unwrapping the Limited Editions of Greater Than Gin Greater Than Gin is one such brand that has taken up a new way of marrying traditional craftsmanship with innovative flavours. Therefore, it has widened its arsenal with several limited-edition gins. Each of its expressions oozes an assurance from the brand of being unique and adventurous in spirit-making. Let’s look into the different limited editions as follows: 1. Broken Bat Gin Broken Bat Gin is a true homage to the rich and aromatic heritage of the spirit but with a twist for modern tastes. The name “broken bat” itself was born from classic cricket terminology for its resilience and characteristic. It is a complex blend of traditional botanicals combined with unexpected flavours that provide a robust yet complex profile. Rich and earthy, with just a little hint of spice, it is in a class of its own for gin connoisseurs interested in experiencing something new and memorable. 2. No Sleep Coffee Infused Gin For the true connoisseur, this is where it gets interesting: No Sleep Coffee Infused. This limited edition combines the aromatic richness of fresh-brewed coffee with the crisp freshness of gin. High-quality coffee beans infused in it lend a bold and refreshing flavour profile, representing a perfect blend of the best of both worlds. Smooth, with aromas of gin and the kick of coffee, it

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 Salud easy cocktail recipes to try at home for a party | The Style.World exclusive

Salud easy cocktail recipes to try at home for a party | The Style.World exclusive

Put your cocktail shaker’s dust bunnies aside and get ready for a party! With Salud, you may indulge in a tantalising assortment of cocktail concoctions that can make any evening feel festive. We have something to suit everyone, regardless of your level of experience mixing drinks or level of curiosity about concoctions. Dive Into Traditional cocktails reimagined: Rekindle your passion for classic cocktails like mojitos and margaritas, enhanced by striking presentations and surprising tastes. Inventive infusions: We’ll teach you how to incorporate the abundance of nature into your spirits to create distinctive and memorable concoctions, from aromatic herbs to scalding chiles. Personalised drinks: Organising an opulent soirée or a tropical getaway? No passport is needed—find the ideal cocktail to take your guests on a journey. Simple to adhere to instructions: Not a lot of sophisticated bartending here! Even after a long day, anyone can easily prepare our recipes. Beautiful pictures and films: Admire striking images that will make you want to shake, stir, and sip with style. Salud Galaxy Ingredients- Elderflower, honey water, fresh lime, gin, finished with Salud Sonic, served over ice, garnished with burnt thyme. (Combine elderflower, honey water, fresh lime, and gin in a cocktail shaker. Shake well to ensure a thorough mix. Strain the mixture into a glass filled with ice. Finish the cocktail with a splash of Salud Sonic. Garnish with a sprig of burnt thyme.) Devil’s Bloodline Ingredients- Bourbon whiskey, orange juice, lime juice, fresh cream shaken together with almond syrup, finished with Salud Strong and a drizzle of grenadine. (In a cocktail shaker, combine bourbon whiskey, orange juice, lime juice, and fresh cream. Add almond syrup for sweetness. Shake vigorously to achieve a creamy texture. Strain the concoction into a glass. Finish with a generous pour of Salud Strong and a drizzle of grenadine.) Salud Passion Ingredients- , muddled pomegranate seeds, passion fruit, basil, lime, finished with Salud Lavender, served in a martini glass. (Muddle pomegranate seeds, passion fruit, basil, and lime in a mixing glass. Add vodka to the mix. Shake well and strain into a martini glass. Finish with a touch of Salud Lavender.) Salud Cosmo Highball Ingredients- Vodka, fresh lime, triple sec, finished with Salud Strong Cranberry, garnished with orange zest. (Mix vodka, fresh lime, and triple sec in a shaker. Strain into a highball glass filled with ice. Finish with a splash of Salud Strong Cranberry. Garnish with orange zest.) Salud Sunshine Ingredients- Passion fruit, mango, fresh lime, gin, finished with Salud Original, garnished with crushed pepper. (Combine passion fruit, mango, fresh lime, and gin in a cocktail shaker. Shake well and strain into a glass filled with ice. Finish with a splash of Salud Original. Garnish with crushed pepper.) Salud is more than just recipes, it’s a portal to a world of fun and flavor. So, grab your favorite glass, gather your friends, and let’s raise a toast to good times, great company, and unforgettable cocktails!

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 Samsara Launches The Vale Of Paradise

Samsara Launches The Vale Of Paradise

Samsara was born out of a dream to celebrate the inherent human passion for curiosity, wanderlust and self expression. The New World Experiment series of Samsara is dedicated to uncovering lesser-known stories from various corners of India. The first release in the New World Experiment series was The City of Pink which is still making waves as India’s first Pink Gin.  As Samsara approached its third anniversary, the brand came up with its latest drop – Vale of Paradise. Distilled with the essence of Himalayan Juniper, Saffron, and Kashmiri Kahwa, this gin draws inspiration from the unparalleled beauty and terroir of the Kashmir Valley, often referred to as Heaven on Earth. The Vale of Paradise will first be available in Goa at an MRP of INR 3,200 with other states launching soon. With the launch of this unique creation, the Indian gin brand embarks on yet another enchanting chapter of The Legend of Samsara and aims to blow our mind with finesse.  Tasting Note: Nose: Rich Kahwa with a slight hint of Cardamom and Crisp Pine Trees, sits atop a crisp aroma of Juniper. Palate: Earthy Juniper and a crisp aroma of Pine trees elegantly balanced with nostalgic notes of Kashmiri Kahwa, Saffron and the Winter Sun. Finish: Moderately long with a long lasting sweetness and subtle spiciness. Botanicals: Each bottle of Vale of Paradise is distilled using eleven signature botanicals that include Himalayan Juniper Berries, Hemp seeds, Vetiver Grass, Rose Petals, Cardamom, Cubeb Berries, Coriander, Angelica, Orris, Cassia, Secret Citrus. After distillation, the gin is further distilled with local Kashmiri Kahwa and Saffron Ribbons. Relish the Vale of Paradise by Samsara on the rocks, with a tonic or in a savory cocktail like Martini or a Gibson. Add fresh cut apples and a splash of rosewater and taste the best.

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 World of Brands launches a one-of-its-kind Strong Craft Product –  Disco Panda

World of Brands launches a one-of-its-kind Strong Craft Product – Disco Panda

June 05th , 2023: World of Brands (WoB), a ‘House of Brands’ for AlcoBev business, forays into the ready-to-drink craft product segment with the launch of Disco Panda, in Uttar Pradesh. Between June and July 2023, the brand will be introduced in Delhi, Punjab, Chandigarh, Uttarakhand, Orissa, Assam, Kerala and Puducherry.   View this post on Instagram   A post shared by TheStyle.World (@www.thestyle.world) World of Brands first launched an exquisite collection under the brand ‘Great Indian Gin’ with 3 flavours in 2022, out of which Nagpur Orange won the award under the ‘Best Flavoured Gin 2023’. Disco Panda will be the second brand to be a part of the brand portfolio, making it one of the few companies with product launches across the spectrum of high-spirit and low-spirit drink segments. Disco Panda has been hand crafted by India’s most successful Master Brewer Mr. Alok K Basu and an innovation hub based in USA. The creation of this innovative Craft Product involves using a unique low-temperature process which infuses all the ingredients and maintains stability and consistency of the product. The USP of the product is characterised by an easy drinking, low-bitterness experience’. The flagship product will be launched under the name DISCO PANDA ‘Hoppy Magic’ which will soon be followed by its second flavour ‘Pilsen Punch’. Both these flavours will currently be made available in a convenient pack size of 375ml glass bottle and will eventually be launched in the larger ‘share pack’ of 650ml glass bottles as well. Speaking on the launch, Gurpreet Singh, Co- founder & Director -World of Brands commented, “After the resounding success of ‘Great Indian Gin’, we are delighted to launch our flagship product in the strong craft category – DISCO PANDA, which is set to delight a whole new generation of consumers. We have partnered with some of the best minds in the industry to innovate and conceptualize a product that promises a truly unique and refreshing experience. India is a land of diverse tastes and preferences in the AlcoBev category and we aim to revolutionize this space by creating products that deliver ‘unforgettable drinking experiences’ across various taste-segments”. Disco Panda is a unique craft product which uses 100% natural ingredients, exotic botanicals and various natural extracts. Consumers will experience pleasant aromas, a burst of flavours, a refreshing smooth taste with quick mood formation and physiological relaxation. This drink unlike most beers is low on bitterness and it does not give the sensation of heaviness or a bloated stomach which further improves the drinking experience. It allows the consumers to enjoy long sessions which can be paired with any kind of food, including heavy Indian food. In essence, this is where artful craftsmanship and bold flavour come together for a truly unique and refreshing experience. The idea is to establish an ‘unforgettable drinking experience’ with a vibrant burst of flavours to our mundane daily routine, inspiring us to let-loose and embrace the fun in life. It is bound to transform the consumers from drinking DISCO PANDA to becoming a free-spirited Disco Panda! Disco Panda’s highlights of the product: Developed by India’s most successful Master Brewer & an Innovation Hub based in USA Created from a very very ‘Secret Recipe’, known only to a handful of people Unique Low-Temperature Manufacturing Process 100% Natural Ingredients Exotic Botanicals Creating a Pleasant Aroma & a Burst of Flavours Natural Extracts with a Rich Quantity of Antioxidants ensuring Physiological Relaxation An Enjoyable Refreshing Taste Unmatched by Any of Its Peers Easy Drinking Experience with Low Bitterness No Heaviness or Bloated Stomach Effect caused by Most Beers Ideal for Long Sessions of an Unforgettable Drinking Experience Products with 15% & 12% Alcohol Strength for Quick Mood Formation Considering the different tax structures across each market, the prices are different in different markets. Disco Panda Hoppy Magic which is our first introduction is priced at Rs.150/bottle across all markets except Kerala and Puducherry where we will be priced at Rs.170 & Rs.180 bottle. About ‘World of Brands’ (WoB) ‘World of Brands’ (WoB ) is a company which owns, partners and acquires relevant alcobev brands, across trending consumer taste-segments. In 2022 it successfully launched the ‘Great Indian Gin’ (GiG), which is currently available in Karnataka, Telengana, Puducherry & Goa. Besides Disco Panda their 2nd brand launch, they have three other brands in different stages of their innovation funnel. The enviable team of five co-founders have a strong link to the alcobev industry is made up of Gurpreet Singh (Ex-UBL Heineken), Nirmal Rajani (Ex USL-Diageo, UBL-Heineken, ABD), Rohan Patnaik (Ex-HUL, Diageo, Colour Plus, Red Bus), Raghunandan (serial entrepreneur) and Ramesh Govindan (Ex-PWC Accenture, E&Y). Rohan Patnaik & Raghunandan have between them also successfully created and exited an Agri-Tech based Startup. Gurpreet Singh recently was conferred with the award of ‘Asia’s Transformational Leader 2023’. Collectively this team possess 100+ years of relevant alcobev experience across sales, retailing, marketing, consumer insights, new product innovation, business development, operations, P&L, strategy, digital transformation, core technology and startups. ‘World of Brands’ in its first year of operations was awarded ‘The Most Promising Startup of the Year Award 2022’.

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