Raw Mango’s “Garland” Collection: A Symphony Of Tradition and Modernity
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Raw Mango’s “Garland” Collection: A Symphony Of Tradition and Modernity

Raw Mango, a name that has been celebrated in the pantheon of Indian textiles and couture, has finally unveiled its latest collection—Garland. This much-awaited festive collection takes its inspiration much from the cultural, symbolic significance that garlands have in Indian traditions. Here, founder Sanjay Garg envisions garlands as more than ornamentation-they are a representation of joy, bonding, and blessings-and have a very deep history with Indian celebrations. Raw Mango’s “Garland” Collection: The Garland collection brings out these emotions into exquisite range garments made of luxurious brocade with intricate zardosi embroidery. Signature colors are gulkand rani, rose pink; mogra white; and the deep green of raw mango leaves that are reflected in the beauty of flowers and nature. All these elements come together to blend into a perfect harmony for creating elegant and comfortable outfits.   One of the most refreshing aspects of the campaign is its approach to narrative. Instead of the usual gaudy portrayals of weddings, Garland goes for realism. The campaign is shot inside a South Delhi home, capturing intimate moments of a wedding: familial disputes, laughter, drunken revelry, and reconciliation. With non-professional actors, the campaign presents an authentic celebration, showing the complexities of modern weddings, where generational clashes over traditions and scale are prevalent. The bride of the campaign is dressed in a beautiful green lehenga in Varanasi silk brocade. The blouse and the odhani completing the look are in zardosi work. This look gives balance between tradition and modernity for a new narrative in bridal fashion. There are regional Indian rituals also forming a part of this collection, like the Kanhaiya Dangal, adding more cultural depth to its storyline.     Beyond being a festive collection, Raw Mango’s Garland collection has been a tribute to the essence of Indian aesthetics and evolving wedding sensibilities. The collection is now available in all Raw Mango stores priced between ₹12,800 and ₹3,95,000. With the release, Raw Mango again redefines Indian fashion that honors heritage and modernizes through narratives.   For those who want to make a statement this festive season, here’s a perfect combination of cultural richness and modern elegance-the garland.

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Get into the festive mood with Soch’s Festive 23 collection ‘Tyohaar’
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Get into the festive mood with Soch’s Festive 23 collection ‘Tyohaar’

Soch, the largest evening-occasion women’s ethnic wear brand, is thrilled to introduce its highly anticipated festive collection, “Tyohaar”. This collection encapsulates the essence of the season by seamlessly blending traditional prints with contemporary designs, offering an elaborate range that exudes the spirit of celebration. “Tyohaar” features meticulously crafted outfits that are designed to make a lasting impression during the festive season. From embellished peplum tops paired with shararas to an array of kaftans, churidar sets, gowns, dresses, and sarees that are a testament to craftsmanship and modern designs. The collection takes inspiration from various printing methods and authentic jacquard weaving techniques that integrate Soch’s vision of catering to the dynamic preferences of today’s women. From rich brocade clad styles, to the timeless charm of Bandhani, the craft of kalamkari and the beautiful appeal of Lurex, the collection promises a harmonious blend of traditional and modern aesthetics. The color palette expresses the blend of natural hues, mid-tones, jewel tones, and deeper shades, that showcase elegance and sophistication. The inspiration behind “Tyohaar” is rooted in a commitment to preserve age-old printing methods such as Bandhani, Kalamkari, and Ajrak. It pays homage to the authenticity of them, creating a perfect fusion of the past and present. The collection commemorates the essence of every festive occasion, infusing it with magnificence and a radiant sparkle. The collection was unveiled amidst a dazzling media event that unfolded at 2 Moons, 1 MG mall, Bengaluru, on the 28th of September. The soiree gathered distinguished members of the media industry and influencers, from all over town. This grand affair was nothing short of a celebration , a Tyohaar in its true sense, with the festive collection on runway, food and music marking the night. Priced at INR 1999 onwards, the Festive ‘23 collection, “Tyohaar”  is available at all Soch outlets and online. About Soch Soch Apparels, the largest evening-occasion wear ethnic brand for women in India, seamlessly combines traditional and modern artistry. Their meticulously crafted outfits, featuring elaborate embroideries and handpicked fabrics, celebrate the rich heritage of Indian aesthetics. Soch offers a wide range of stylish designer ethnic wear which includes sarees, salwar suits, kurtas, tunics, kurta sets, lehengas, and kaftans. With over 160 stores across 60+ cities, Soch is the go-to destination for stylish and elegant designer ethnic wear. Recognized as the Best Ethnic Fashion Retailer of the Year 2023, Soch continue to redefine traditional Indian fashion.

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