Keturah Reserve launches final sales phase as 2025 data reveals AED86B capital gains and major growth in agencies, brokers
Dubai, UAE, 7th January, 2026: Record-breaking Dubai property sales in 2025 were matched by unprecedented growth across the real estate industry, with a luxury developer saying this shows the market is maturing beyond speculation.
New data from DXBInteract reveals that the number of Dubai real estate agencies increased by 39.7% to 9,728 last year, while registered agents climbed by 34.5% to 32,317.
Talal M. Al Gaddah, CEO and Founder of the Keturah luxury brand, welcomed the dramatic industry expansion, firmly believing it reflects a deeper, more competitive market, and this naturally raises standards.
“With greater choice, buyers compare more rigorously, brokers prioritise proven projects, and brand, delivery track record and product quality become decisive,” said Talal.
“In the luxury segment especially, abundance doesn’t drive volume; it drives selectivity, favouring developers that offer trust, differentiation and long-term value.”
Around 700 brokers from across the industry, including some of Dubai’s newest agents, will attend Thursday’s launch event for the final phase of sales at Keturah Reserve, the AED5.7 billion luxury residential development.
It takes place against a backdrop of soaring returns for Dubai real estate investors. DXBInteract data shows that 2025 produced AED86 billion in capital gains for buyers, with significant YoY increases in each property sector, as shown here:
| Asset Type | Volume | Value (AED) | YoY Increase |
| Apartment | 37,188 | 19.7B | 35.16% |
| Villa | 11,325 | 28.8B | 66.83% |
| Commercial | 2,900 | 3.4B | 80.14% |
| Plot | 2,114 | 34.1B | 155.13% |
Thursday’s event at the JW Marriott Hotel in Dubai is organised by fäm Properties, appointed as exclusive Master Agency to oversee sales at Keturah Reserve, the master community from developer MAG at Mohammed Bin Rashid City’s District 7 in Meydan.
Firas Al Msaddi, fäm’s CEO, sees the event as a chance to forge stronger collaboration across the real estate industry. ” We’re moving away from pure competition toward agencies and brokers working together to build a stronger market,” he said. “Sharing knowledge and resources creates a more transparent industry that benefits everyone.”
Around 700 fäm Properties brokers were attending their own launch event today. Al Msaddi says: “The advantage of investing in a master community like Keturah Reserve is the consistent standard maintained by a single developer with long-term interest in its success, overseeing commercial spaces, amenities, and asset management to protect property values and quality.”
A bio-living residential development designed around nature and wellness, Keturah Reserve comprises 533 low-rise apartments, 93 townhouses, and 90 villas on a nature-focused site.
With townhouses sold out, more than 40% of apartments are already committed. Handovers start with townhouses in Q2 2027, followed by apartments in Q3–Q4 2027, and villas in Q1 2028.
