Date, Hyderabad, India – Bagelstein, the renowned French bagel brand celebrated for its artisanal offerings and distinctive ambience, has officially launched its first Indian outlet at Ground Floor Atrium, Nexus Mall, Kukatpally, Hyderabad. The debut marks the start of Bagelstein’s journey in India, in partnership with Franchise India, which is the official master franchiser. With a vision to roll out over 100 outlets across the country by 2029, this partnership aims to expand the brand’s presence.
Founded in Strasbourg in 2011 by Thierry Veil and Gilles Abecassis, Bagelstein has become a cult favourite across Europe, with 107 stores spread across France, Italy, Luxembourg, and Switzerland. Beloved by Gen Z for its bold personality, irreverent humour, and edgy in-store vibe, Bagelstein is more than just fresh, hand-rolled bagels—it’s a lifestyle. Each location combines whimsical décor with a menu that puts a modern twist on traditional dishes.
At the heart of Bagelstein’s menu are its boldly flavored bagels, with creative and sometimes quirky combinations of fillings. Each bagel delivers a distinct artisanal touch, whether it’s the Halloumi Bagel, stacked with grilled halloumi, onion relish, cream cheese, cheddar, and crisp lettuce, or the Josephine Bagel, a satisfying blend of falafel, hummus, pickled onions, tomato, and lettuce. Everything is baked fresh in-house—no cold storage, no bulky cooking equipment, just real ingredients and a simple, efficient setup. The storefronts are as bold as the bagels, with sassy walls, amusing placards, and an out-of-the-ordinary feel. It’s not just about delicious cuisine; it’s also about having pleasure while eating.
Fan-favorite pairings with bold flavors and unique twists, such as the Mango & Banana Smoothie and Strawberry Iced Tea, have become social media hits, boosting Bagelstein’s viral traction and cult-like following beyond borders. With its distinct voice and passionately committed community, Bagelstein combines superb food with an unforgettable attitude.
“India presents a strategic growth and exciting opportunity for us, and we are delighted to introduce our delicious blend of French charm and cuisine to Hyderabad,” said Thierry Veil, Founder & CEO of Bagelstein. “Our master franchise partner, Franchise India, plays a vital role in our blueprint expansion across the country.” He added.
The Hyderabad outlet introduces Indian consumers to Bagelstein’s signature offerings, including a variety of gourmet bagels, premium coffee selections, and an atmosphere that blends Parisian charm with local cultural elements. This launch is a testament to the evolving Indian quick-service restaurant (QSR) landscape, reflecting a growing appetite for international culinary experiences.
