Soch, India’s leading evening and occasion wear brand has opened its 45th store in the city. Strategically located on Commercial Street, this 2000 sq ft store is set to become one of the largest Soch outlets in Bangalore, catering to the diverse ethnic wear needs of the city’s fashion-forward women.
Founded in 2005, Soch opened its inaugural store in Koramangala, Bangalore. Eighteen years later, the brand has consistently grown with over 170 stores in 68 cities, with Bangalore alone hosting 45 Soch outlets located in key locations and hotspots. The new store on Commercial Street will proudly showcase the entire spectrum of Soch’s offerings, including sarees, churidar sets, dresses, kurtas, lehengas, and fusion wear. Designed to elevate the shopping experience for women in India, this store embodies the fusion of timeless ethnic wear with unparalleled convenience.
Commenting on the new store launch, Vinay Chatlani, Co-founder and CEO, Soch Apparels Pvt Ltd, commented, “This is a big milestone moment for the brand, 18 years since the first store in the city in Koramangala, to now opening the 45th store in the city has been an amazing journey. Soch has received immense love from the style-conscious women of the city and we continue to thrive to give the city an unparalleled shopping experience.”
Soch crossed the 150 stores mark in August 2022, further solidifying its Pan-India presence. The brand is now across 68 cities, all prominent marketplaces, and its e-commerce site servicing over 30,000 pin codes. In addition to standalone stores and online channels, Soch also retails through shop-in-shop formats and all major marketplaces like Amazon, Myntra, Ajio.